I distinctly remember the first time I interviewed the CEO of a large multinational company. An imposing figure in an even more imposing old fashioned office, he answered all my questions crisply and precisely. Finally to end the interview I asked him how he acquires and processes information. He looked at me for a few seconds, smiled and said, ‘That young man is information
Supply chain managers and marketers are forever on the lookout for optimizing the challenges of SCM coming their way. If you are in the same boat, then in all probability, you are scouring all possible resources to ensure a responsive, streamlined, agile, and secured supply chain. You may also want to fill up the gaps in your supply chain security to prevent diverted, adulterated
Startups, product teams and manufacturers are always looking for tell-tale signs and standard performance metrics to determine the success of their products. With millions of products thronging online and offline market spaces, there are no common signs or KPIs for measuring this success. More so, the definition of product success is different for different marketers. 5 Signs that Show Positive Product Performance In other
In the current scenario, organizations are facing continuous onslaughts of grey market trading and counterfeiting. Along with the online propagation of fake products via e-commerce platforms, brand owners are grappling with the challenges of increasing customer loyalty and brand engagements. The answer to most of these challenges lies in digital packaging and customer loyalty program software. Read on to know how anti-counterfeiting solutions and
(Anti-counterfeiting solution providers are trying their best to curb the penetration of fake products in the e-commerce market) In 2019, the B2B e-commerce market notched a value of USD 6.3 trillion! The growth continued in 2020. Even in the wake of the Covid-19 outbreak, people kept ordering the things they needed online. Even more than ever before. Current Scenario There is a flip side
Gone are the days when conventional warranty management system techniques were considered enough to provide credence to products and services. With technology taking over all types of consumer marketing platforms, the stage is set for digital product warranty activation that’s pervading all industry verticals. Successful brands are adopting ‘digital instances’ of warranties to provide high-end consumer services and eliminate fake/counterfeit products. Smart products with
Successful companies are a result of many well-thought-of strategies, effective engagement through customer loyalty platform being among the most important of all. Authentic conversations, the right outreach, and smart ways of transforming customers into lifelong fans are driving their revenues and profits. Companies with effective consumer engagement strategies enjoying customer lifetime value and increasing their brand value to attain greater heights. This is precisely
Counterfeiters can impact your business’ performance and revenues drastically which is why the anti-counterfeit software is designed. Your brand value can be ‘hijacked’ by those desirous of attaining your online identity; they do so by developing an imitation of your website. Counterfeit goods can make even the most loyal customers shy away from your business. They take away a large chunk of your revenue to
Digitization has made marketing a bit intimidating for new entrants and conditioned players alike. Thankfully, the high-tech approach adopted by new-age marketing trends has already introduced Artificial Intelligence (AI) into the various spheres of marketing. Do the multitude of marketing alternatives and strategies seem confusing to you as well? Here, we will explain three methods of implementing anti-counterfeiting technology to increase the worth of your campaigns. Dive in
Strong Need for Anti-Counterfeiting Solutions in 2020 2020 is seeing the growth of one of the largest underground industries – that of counterfeit goods – take deeper roots to bring about more drastic problems. The results are far-fetching and harmful. Industries and consumers are losing on their brand value, credibility and customer loyalty big time. The difficulties involved in identifying, sealing upon and prosecuting offenders are increasing every
As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your customer loyalty index indicates how individual buyers are favoring your products and services (or the brand as a whole) in comparison to that of other players. Changing Face of Loyalty Programs Until
The Indian Subcontinent ranks high on the list of alcohol-consuming nations in the world. This is because of its immensely huge demand for wines, beer, and all other kinds of spirits in urban and rural areas alike. The main contributors to the escalating turnover of alcohol in the country are a rapid rise in urban population and overall spending power of its middle-class population.
Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online or to malls. For instance, QR codes and loyalty program solutions are being used in a big way for
Are you a makeup or cosmetic lover waiting to get your hands on the latest brand launches and products? Beware! Even after spending a fortune, or dealing with ‘seemingly’ noted names in the FMCG industry, you can have a fake lipstick or eye shadow palette (probably made of arsenic, cobalt, chromium, copper, mercury, nickel, lead, or aluminum) on hand! The reports shared by the