Platinum Vape chooses NeuroTags Technology to counter the counterfeits
Anti-counterfeiting Solution, Featured, Loyalty Program Software, NeuroTags Tech,

Platinum chooses NeuroTags technology to counter the counterfeits

More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were identified as one of the leading causes of the recent vape crisis.  Countering the counterfeiting Platinum, a prominent Southern

Digital Anti-Counterfeiting Solution to save you from fake alcohol
Anti-counterfeiting Solution, NeuroTags Tech,

Digital Anti-Counterfeiting Solution to save you from fake alcohol

“Fake alcohol” or “Counterfeit alcohol,” search any of the two keywords, and your browser will be swamped with the news and information about counterfeit alcohol. Each day, people are accidentally consuming fake liquor and endangering their very existence. This problem has become so widespread that many people have lost their lives after ingesting spurious alcohol. In fact, fake alcohol has become a deadly problem

loyalty program strategies
Featured, Loyalty Program Software, NeuroTags Tech,

Top 5 Loyalty Program Strategies for Maximum Return

If you want to turn your customers into brand advocates, you must seriously consider running some loyalty programs. Loyalty programs are scalable brand strategies that offer incentives to customers to buy from companies time after time.  However, there is no one particular loyalty retention program that you can put your hands on and say, ‘this is it.’ Every brand must come up with tailored programs

retailer showing product to customer
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Why collecting your retailers’ data should be your top priority

No retail brand can deny that sales executives at the retail stores are the best influencers for the customers during the purchase.  We all know that there is fierce competition among consumer goods brands to grab the market. Nowadays, end-consumers have plenty of brand options that are similar in quality and features.  So how can you make sure that customers choose your brand?  Here,

inbound marketing vs outbound marketing
Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Inbound Marketing vs. Outbound Marketing

All of us see a lot of ads around us every day, the number of ads may vary based on our access to digital media, mobile apps, TV, newspaper, social media, radio, outdoor banners, and brochures. Now if you are a marketer, you sure have a whopping number of competitors lurking in the shadows. Saying the right thing to the right audience with the right zest is

product-serialization
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

What is product serialization and what are its benefits?

In today’s world, when offshore manufacturing is very common, and most of the products are available globally, supply chain visibility is the biggest challenge for any product manufacturing business. Implementing product serialization helps manufacturers in managing their supply chain efficiently. In many countries, product serialization is mandatory for pharmaceutical products. There are specific guidelines to serialize the pharmaceutical products, and these guidelines may vary

Top 10 Mobile Marketing Tips That Drive Leads and Sales
Marketing Automation Software, NeuroTags Tech,

Top 10 mobile marketing tips that drive leads and sales

Mobile is not a means for just communication anymore. It is now a modernized way to conduct business, a key to attract customers, and a tool to double revenue. According to a study, there are 9 or more new users start using a smartphone every single second today. This statistics is sufficient for marketers to understand the importance of mobile marketing.  Mobile marketing is

What is SDK and why should you use them?
Featured, NeuroTags Tech,

What is SDK and why use them?

If you are a mobile marketer, you probably might have heard about the term SDK, Software Development Kit several times while discussing products and services with a software development team. However, do you know what exactly it is and how important it is in software application development?  In simple terms, SDK empowers software developers quickly to build a gamut of high performing applications for

product-digitization
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Product Digitization Explained

Technological advancements have disrupted the traditional methods of business operations. Now, artificial intelligence, IoT, robotics are being used to create advanced and more sophisticated machines that are safer and have higher production capacity. Similarly, the digitalization of various business aspects has started happening to reap the maximum benefits of digital technology. One of these aspects is product digitization. Product Digitization Meaning Product digitization means

Top Customer segmentation metrics
Featured, NeuroTags Tech,

Top 6 Customer Segmentation Metrics

All customers are the same. Such a generalist approach has tanked many businesses in the past. Do you know what your customers prefer, their buying habits, transaction history, purchasing behaviors, and channel preferences? We know that customer segmentation involves dividing customers based on their shared characteristics such as age, gender, etc., but there are many more audience segmentation metrics, which will make a business

Viral marketing - Advantages and Examples
Featured, Marketing Automation Software, NeuroTags Tech,

Viral marketing – Advantages and Examples

Ever came across those Facebook viral videos and blogs that spread at lightning speed? Those could be a result of an effective viral marketing campaign. Or could be mere luck or well-curated content placed amongst the right traffic, you never know.  So, what defines viral marketing and how can you produce continuous positive results from viral marketing. Here’s what you must know about Viral

How to expand your product in a new market
NeuroTags Tech,

How to expand your product in a new market

With the proliferation of the Internet, the whole world is a marketplace to launch your business, product, or service, connecting consumers and businesses at a fast pace. You need to be armed with a clear strategy, which may not guarantee success but would be a starting point when it comes to market expansion.  When considering new markets to launch or expand your product, a

Retail Marketing strategies to help you get new customers
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Top 7 Retail Marketing Strategies to Help You Get New Customers

Generating sales for physical retailers is not easy in today’s world where there is a constant marketing onslaught by e-retailers like Amazon and Flipkart. The demise of stores was predicted with the rise of online retailers, but the brick and mortar stores are still sustaining, possibly satisfying a deep-rooted need of the customers to see, touch and experience, before making a purchase. Even though the