Ever came across those Facebook viral videos and blogs that spread at lightning speed? Those could be a result of an effective viral marketing campaign. Or could be mere luck or well-curated content placed amongst the right traffic, you never know. So, what defines viral marketing and how can you produce continuous positive results from viral marketing. Here’s what you must know about Viral
With the proliferation of the Internet, the whole world is a marketplace to launch your business, product, or service, connecting consumers and businesses at a fast pace. You need to be armed with a clear strategy, which may not guarantee success but would be a starting point when it comes to market expansion. When considering new markets to launch or expand your product, a
Generating sales for physical retailers is not easy in today’s world where there is a constant marketing onslaught by e-retailers like Amazon and Flipkart. The demise of stores was predicted with the rise of online retailers, but the brick and mortar stores are still sustaining, possibly satisfying a deep-rooted need of the customers to see, touch and experience, before making a purchase. Even though the
Savannah Seeds Private Limited is one of India’s fastest growing rice seeds and smart seeding system providers. Their research and technology team is tirelessly working to provide the rice seeds that can produce high yield and can mature early. By 2050, with the global population expected to reach 9.8 billion from the current population of 7.7 billion, our food production demand will be under
Indian parliament approved a new Consumer Protection 2019 bill on August 6. The bill will regulate the trade actions of e-commerce entities selling products and service, including but not limited to eCommerce based inventory sellers, market places, e-commerce sites, or online service providers. Some of the quick examples to online service are food delivery, travel, insurance, hotels and lodges, personnel services, ticketing services, person
Counterfeiting is increasing rapidly, and major eCommerce players like Amazon and Alibaba are facing it and recognizing it. In the pursuit to solve the counterfeiting problem, Amazon launched its Anti-Counterfeiting solution “Amazon Transparency” in the US in 2017. They have now brought it in Canada, Germany, France, Italy, Spain, the United Kingdom, and India. Amazon Transparency solution aims to fight the counterfeiting problem by providing
If you are a B2C brand, you sure must have a personal branding strategy, be it networking on Instagram or implementing email campaigns. One way or the other, either you or your executives do try to stay active to boost brand value. A great way to increase brand value is to gain customers’ trust. And, an effective way to gain customers’ trust is by
Key performance indicators (KPIs) are the way of measuring the performance and the effectiveness of a business, brand, project, and organization in relation to their goals. Measuring and tracking the performance of your brands is vital in helping you evaluate the progress of your business. This is why the KPIs for consumer brands must be measured and tracked to ensure continuous growth. Following are
Consumer engagement is an essential factor for business growth. It is defined as the level of touchpoint and experience that a customer has with your brand, company, product, or service. It is the ongoing interaction between your company and your customer, often offered by you and chosen by the customer. Since strategies for consumer engagement are evolving and differ from product to product, no
Email marketing is still the most effective marketing channel, outperforming all other strategies, including SEO and PPC. It is also the most affordable way to promote brands, products, and services to a niche audience, interact with clients, and achieve targets. More than 59% of marketers say email is their biggest source of ROI. However, what worked five years ago will not make sense in
How many connected internet devices do you have within arm’s reach right now? If your answer is two or more, you have not noticed yet that you are successfully courted by omnichannel strategy. It is the evolution of consumer behavior. Omnichannel marketing is a buzz word for growth hackers, and it is non-debatable and nontransferable. If you want to take your brand to the
The bedrock of growing a sustainable business is managing your customer retention rate. It is an essential factor for the success of all types of businesses, whether it is a consumer brand, SaaS business, B2B company, an agency, or any other organization. What is customer retention? – Customer retention means a company is able to keep its customers over a specific period of time. It
Even after being a relatively new term, Growth Hacking is a buzzword these days. Whether it is a startup or established brands, all take growth hacking very seriously. Let’s first try to understand what growth hacking MEANS. What is Growth Hacking? Growth Hacking is – Using out-of-the-box, innovative thinking, and technology across all the marketing channels to find the most efficient and effective way
Acquiring new customers is usually expensive. Getting your existing customers to purchase again is more economical. Should you agree? Or is it even true with your business? If you think yes, now is an excellent time to build an exclusive customer retention strategy to achieve that. We are going to share a few effective consumer engagement strategies that will help you on this front. Let’s get