Digitization has made marketing a bit intimidating for new entrants and conditioned players alike. Thankfully, the high-tech approach adopted by new-age marketing trends has already introduced Artificial Intelligence (AI) into the various spheres of marketing. Do the multitude of marketing alternatives and strategies seem confusing to you as well? Here, we will explain three methods of implementing anti-counterfeiting technology to increase the worth of your campaigns. Dive in
Strong Need for Anti-Counterfeiting Solutions in 2020 2020 is seeing the growth of one of the largest underground industries – that of counterfeit goods – take deeper roots to bring about more drastic problems. The results are far-fetching and harmful. Industries and consumers are losing on their brand value, credibility and customer loyalty big time. The difficulties involved in identifying, sealing upon and prosecuting offenders are increasing every
As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your customer loyalty index indicates how individual buyers are favoring your products and services (or the brand as a whole) in comparison to that of other players. Changing Face of Loyalty Programs Until
The Indian Subcontinent ranks high on the list of alcohol-consuming nations in the world. This is because of its immensely huge demand for wines, beer, and all other kinds of spirits in urban and rural areas alike. The main contributors to the escalating turnover of alcohol in the country are a rapid rise in urban population and overall spending power of its middle-class population.
Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online or to malls. For instance, QR codes and loyalty program solutions are being used in a big way for
Are you a makeup or cosmetic lover waiting to get your hands on the latest brand launches and products? Beware! Even after spending a fortune, or dealing with ‘seemingly’ noted names in the FMCG industry, you can have a fake lipstick or eye shadow palette (probably made of arsenic, cobalt, chromium, copper, mercury, nickel, lead, or aluminum) on hand! The reports shared by the
Innovations in digital technologies are transforming business processes. Businesses are using technology to achieve more efficiency and cost-effectiveness. The advent of digital technology has introduced two important terms – Digitization and Digitalization. It is essential to understand the difference between the two. In this article, we will try to understand both the terms from a business perspective. Digitization Digitization is the process of converting
Digital technologies have revolutionized every aspect of businesses, and consumer expectations are at an all-time high. Consumers today want better buying experience, faster delivery, quick response time, and all this at a lower cost. Consumers switch to other businesses in no time if their expectations are not met. Brands need to adapt fast with new trends and adopt digital technology to make their business
The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes. Many brands are experiencing tremendous losses due to counterfeiting in the form of lost revenue, consumer dissatisfaction, irreparable damages to the brand reputation, and so on. As per
Marketing can be termed as a continuous effort to connect and remain connected to the heart and mind of your customers. Effective marketing drives sales and increases consumer engagement and retention. All successful marketers know that they need to measure marketing KPIs to chart out a result-oriented marketing strategy. NeuroTags solution covers crucial marketing KPIs that help marketers to achieve their marketing goals. Why NeuroTags?
Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition because of counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of consumers. Illicit trade is hurting sales, ROI, and even jobs. According to a study conducted by the Organization of Economic
It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure working with them. During the 15th Marketing Conclave organized by the prestigious “The Internet & Mobile Association of India”
More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were identified as one of the leading causes of the recent vape crisis. Countering the counterfeiting Platinum, a prominent Southern
“Fake alcohol” or “Counterfeit alcohol,” search any of the two keywords, and your browser will be swamped with the news and information about counterfeit alcohol. Each day, people are accidentally consuming fake liquor and endangering their very existence. This problem has become so widespread that many people have lost their lives after ingesting spurious alcohol. In fact, fake alcohol has become a deadly problem