Bio German Nutrition products are protected by NeuroTags in India
NeuroTags Tech,

Case Study: How Bio German Nutrition is protecting its customers from Fakes in India

Twinzwill became the exclusive importer of Bio German Nutrition products with a mission to bring Organic, cruelty-free, and artificial additives free Nutritional supplements in the Indian market. The idea came when the founders failed to find a supplement which was Organic and natural, and that’s when they realized the pain of Indian fitness enthusiasts who were facing a lot of difficulties with the quality

NeuroTags eWarranty Engine
NeuroTags Tech,

How improvements in our eWarranty engine shot up Consumer Engagement by 3x

A successful business starts with a high-quality product or service, but the reverse is not warranted. There are many other ingredients needed for its sustainable future. Once you have a good product, then comes the need to improve, innovate and expand the market share. Successful customer engagement is the most essential such ingredient in today’s fiercely competitive market.  Most brands struggle to find the

Email marketing automation
NeuroTags Tech,

Getting Started with Email Marketing Automation

Remember the time when you were at the point of purchase, that tiny ‘already-marked’ checkbox asks whether you would like to receive email newsletters from the company and you do not take the time to uncheck the box. That was consent by the individual to become part of a company’s database. What followed was the recipient receiving numerous emails, where product catalogs or new

Top 5 Push Notification Strategies
NeuroTags Tech,

Top 5 Push Notification Strategies

Push notifications are one of the most effective ways to engage and re-engage consumers on your website, mobile app, and retail channels. They are less intrusive and more contextual when crafted properly. As per Localytics, more people are opting in for app push notifications. The open rate on push notifications is also much higher than the marketing emails, with marketing emails often landed in

Correlation vs. causation
NeuroTags Tech,

Correlation vs. Causation Explained

Data plays an essential role in the success of a business provided that it is able to draw the right conclusions from its data. It is critical to differentiate between data correlation and causation so that business decisions are grounded on hard facts and minimally on assumptions.  Making drastic decisions based on improper assumptions can send the business into jeopardy that is challenging to

NeuroTags Vs Competitors
NeuroTags Tech,

NeuroTags Vs Competitors

We have been receiving many inquiries about how we are better than our competitors. We thought we would put together a brief competitive analysis. The Problem In early 2017 we learned about the enormous damages done by counterfeiting. Especially in Pharmaceuticals, close to 1 million people die worldwide every year due to counterfeit medicines. We thought maybe there is some technology out there which

neurotags-benefits
NeuroTags Tech,

NeuroTags – One Tag, Many Benefits

Experienced enterprise-class developers founded NeuroTags with the objective of creating the world’s best anti-counterfeiting solution. This solution was built by combining package unique QR codes with a 24×7 cloud-based AI monitoring backbone. The specific focus of NeuroTags was to solve the counterfeiting problem for brands selling through brick and mortar merchants. One Tag, Many Benefits During initial development, it became evident that this same

Database ID technology vs. Mass Serial Encryption
NeuroTags Tech,

Anti-Counterfeit techniques: why mass serial encryption method does not work?

Counterfeiting is an enormous problem, and it costs the world around $1.6 trillion every year. The problem is growing exponentially and is expected to reach $4.2 trillion by 2022. The counterfeiters have become sophisticated. They are able to beat many traditional anti-counterfeit techniques, making it very difficult for buyers to differentiate between genuine and fake products. Most of the anti-counterfeit solutions available in the market

Digital Innovation: Let your products speak to your customers
NeuroTags Tech,

Digital Innovation: Let your products speak to your customers

In the current era when technological advancements are happening very rapidly, the businesses need to leverage technology for better customer engagement and to stay in the competition. The brands have to be creative and quick in coming up with new ideas and implementing them to stay ahead of their competitors. Staying behind the technology has made even the great firms to fail.  New technological

NeuroTags for digital innovation
NeuroTags Tech,

How NeuroTags helps brands in bringing the Digital Innovations

With the rapid changes in the technological landscape, businesses are changing dramatically these days. Most of the organizations now have a dedicated team to bring in digital innovations to keep up with the competition in the market. Digital innovations are not limited to any particular industry but are being applied to each and every sector. Digital innovation means using digital technology to solve business

SMS based Drug authentication System by NeuroTags
NeuroTags Tech,

SMS Based Drug Authentication System by NeuroTags

Counterfeiting in medicines is one of the worst crimes happening these days because fake drugs put many lives in grave danger. Most of the countries are coming up with norms to curb the counterfeiting in Pharmaceuticals. The Indian government has made SMS based drug authentication system mandatory for top 300 brands to prevent the counterfeits. The selected brands need to provide a unique number

Anti-Counterfeit solution for Sunglasses, spectacles, contact lens
NeuroTags Tech,

Counterfeit Eyewear may hurt your eyes in many ways

The future of the eyewear industry is very promising. The global eyewear market is expected to grow at a CAGR of 7.49% during the period 2017-2021. This growth rate makes this industry very profitable for the counterfeiters too. Counterfeits of most of the eyewear brands are available these days. Ray-Ban is said to be the worst affected brand by the counterfeiting problem. Counterfeit eyewear