It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure working with them.
During the 15th Marketing Conclave organized by the prestigious “The Internet & Mobile Association of India“ forum, Syska group’s marketing head, Mr. Amit Sethia, explained how NeuroTags has been helpful in protecting the Syska brand and enabling marketing automation.
Syska is one of India’s leaders in FMEG (Fast Moving Electrical Goods). They have a wide range of products in LED lighting solutions, phone accessories, personal care gadgets, and home appliances. Since the inception of the company in 1989, Syska has aimed to serve their customers with high-quality products.
It’s a well-known fact that the problem of counterfeiting is at its peak and causing the loss of at least $1.6 trillion to the global economy. Knowing the fact that consumer electronics are one of the worst affected industries by counterfeiting, Syska wanted to take preventive action to protect their products and customers. Syska has always been introducing innovative products to the market. In the same pursuit, the company was looking to enable digital capabilities in their products to enable the digitalization of consumer connection. They wanted to be ahead in the market to make a digital connection with their customers. Syska partnered with NeuroTags to protect their customers against counterfeiting as well as to enable digital consumer marketing.
Please contact us to know how NeuroTags helps in marketing automation and brand protection.