Michael LeBoeuf has rightly said – “A satisfied customer is the best business strategy of all.” This satisfied customer eventually becomes the brand ambassador and creates valuable marketing for the brand. Not just this, the repeat sales by a customer contributes to a significant part of the company’s total revenue. Studies have found that increasing the customer retention rate by just 5 per cent
There is nothing like the adrenaline rush of winning new business from an existing customer. This is why customer loyalty program software is successful in retaining existing and winning new customers. Yes, acquisition can also be a secret result of loyalty program. If your customers are ready to spend more to onboard a loyalty program, why will they not be excited to talk about
Author Credit – Jennica Brunder Research suggests focusing on customer retention efforts can actually increase a business’s revenue by 40%. After all, loyal customers are likely to be your most engaged, highest-spending, and frequent buyers over a long period of time. This is why customer loyalty programs exist — to foster strong bonds with customers and turn them into brand advocates. Loyalty programs are scalable brand
A Customer Data Platform is an API-driven marketing database that has evolved to integrate offline sources, works with various marketing technologies, and adapts to unique infrastructure. Choosing the right Customer Data Platform enables a business to leverage customer data more strategically, communicate with customers accurately and securely, and operate in a complex marketing environment with multiple channels. Customer Data Platforms facilitate businesses growing in
Think of a paper warranty card given by a retailer to a customer at the time of purchase requiring limited manual data entry that serves no other purpose. Now, imagine a digital warranty management system that registers directly with the manufacturer, checks counterfeiting, manages claims, increases consumer engagement, provides a customer data platform to empower marketing campaigns, and does a lot more. The choice
Retaining customers is easier and more affordable than attracting new ones. Brands spend a considerable amount of money in marketing their products to penetrate unknown territories. But what happens behind the stage in the meantime? Existing customers who trusted your product in its adolescent phase keep the show running. While acquiring a larger market share is the way to grow, retaining and rewarding existing
Ever wonder how a premium brand like Apple has been able to conquer a considerable market share in a cost-conscious country like India? Yes, the interface is smooth and data secure, but we often hear how a smooth repair and replacement practice has earned the brand numerous loyal customers. A brand’s sale depends on how good the product is, but repeat sale is determined
In the last few years, changes in marketing strategies have impacted brands and businesses in many ways. Alongside, changed consumer behavior has impacted their engagements with consumers. Competition is at an all-time high in all industry verticals. Businesses in the e-commerce, pharmaceuticals, food, auto parts, electrical and electronics, clothing, nursery products, luxury goods, and alcohol industries are investing in the best marketing automation software
“The global loyalty management market size stood at USD 2.47 billion in 2019 and is projected to reach USD 10.02 billion by 2027, exhibiting a CAGR of 19.9% during the forecast period.” The figures look promising and impressive. But what is it that’s holding back the loyalty marketing and management industry in 2021? Is it the digital explosion that took the world by storm
I wanted a Dell adapter to charge my laptop’s new battery. The old one was by HP and no longer compatible with the new hardware piece. It was tough getting the exact wattage in the adapter. But finally, I got what I needed. This was after going through several shopping pages, Amazon, Dell’s official website, other e-commerce websites selling computer peripherals and accessories, and
Are brands really connecting with their most loyal customers? Let’s say you are a premium perfume brand, having a million consumers. Your perfumes are sold across various retail outlets, which means they go through different mediums before reaching the end consumers. So, how would you personally connect and appreciate your loyal and best consumers, particularly those who choose you over others, every time? The
B2C brand marketers talk highly about the benefits of customized marketing automation software. Successful marketers make innovative use of email automation, data analysis, and marketing software. They are knowledgeable about the various elements of digital marketing campaigns. They rely on automation to steer brands and companies forward. And rightly so. It’s a big relief for marketers to know that their customers have received timely
In the last few years, companies’ are changing the marketing strategies with the best marketing automation software and impacting businesses in many ways. Changed consumer behavior has impacted how companies are engaging with their consumers. Competition is at an all-time high in all industry verticals. Businesses in the e-commerce, pharmaceuticals, food, auto parts, electrical and electronics, clothing, nursery products, luxury goods, and alcohol industries
Everyone is selling something or the other on the web today using digital consumer marketing services. They aren’t even consciously aware of it. Your friend posts a photo of her white sauce pasta on Instagram and waits for it to reach 100 likes – she is selling her picture. Your other friend urges you to buy her home-made herbal oil, while your cousin wants