Counterfeiting effect: Huge loss to the economy and how it can be stopped
NeuroTags Tech,

Counterfeiting – Huge loss to the economy and how it can be stopped

The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes.  Many brands are experiencing tremendous losses due to counterfeiting in the form of lost revenue, consumer dissatisfaction, irreparable damages to the brand reputation, and so on. As per

KPIs covered by NeuroTags Marketing Solution
NeuroTags Tech,

KPIs covered by NeuroTags Marketing Solution

Marketing can be termed as a  continuous effort to connect and remain connected to the heart and mind of your customers. Effective marketing drives sales and increases consumer engagement and retention. All successful marketers know that they need to measure marketing KPIs to chart out a result-oriented marketing strategy. NeuroTags solution covers crucial marketing KPIs that help marketers to achieve their marketing goals. Why NeuroTags?

Counterfeiting - The genuine problem of fake goods rising globally
NeuroTags Tech,

Counterfeiting – The genuine problem of fake goods rising globally

Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition because of counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of consumers.  Illicit trade is hurting sales, ROI, and even jobs. According to a study conducted by the Organization of Economic

How NeuroTags is helping clients with future-ready digitalization
NeuroTags Tech,

How NeuroTags is helping clients with future-ready digitalization

It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure working with them.  During the 15th Marketing Conclave organized by the prestigious “The Internet & Mobile Association of India”

Platinum Vape chooses NeuroTags Technology to counter the counterfeits
NeuroTags Tech,

Platinum chooses NeuroTags technology to counter the counterfeits

More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were identified as one of the leading causes of the recent vape crisis.  Countering the counterfeiting Platinum, a prominent Southern

Digital Anti-Counterfeiting Solution to save you from fake alcohol
NeuroTags Tech,

Digital Anti-Counterfeiting Solution to save you from fake alcohol

“Fake alcohol” or “Counterfeit alcohol,” search any of the two keywords, and your browser will be swamped with the news and information about counterfeit alcohol. Each day, people are accidentally consuming fake liquor and endangering their very existence. This problem has become so widespread that many people have lost their lives after ingesting spurious alcohol. In fact, fake alcohol has become a deadly problem

loyalty program strategies
NeuroTags Tech,

Top 5 Loyalty Program Strategies for Maximum Return

If you want to turn your customers into brand advocates, you must seriously consider running some loyalty programs. Loyalty programs are scalable brand strategies that offer incentives to customers to buy from companies time after time.  However, there is no one particular loyalty retention program that you can put your hands on and say, ‘this is it.’ Every brand must come up with tailored programs

difference between mms and sms
NeuroTags Tech,

How SMS and MMS Differ from Each Other

You will most likely be familiar with the terms SMS and MMS, whether you are in mobile marketing or not. Even though instant messaging apps like WhatsApp and Facebook Messenger have taken over the messaging, SMS and MMS still exist, if not so vigorously. At one point, all of us would have received an SMS or MMS notification. But do you know what these

retailer showing product to customer
NeuroTags Tech,

Why collecting your retailers’ data should be your top priority

No retail brand can deny that sales executives at the retail stores are the best influencers for the customers during the purchase.  We all know that there is fierce competition among consumer goods brands to grab the market. Nowadays, end-consumers have plenty of brand options that are similar in quality and features.  So how can you make sure that customers choose your brand?  Here,

inbound marketing vs outbound marketing
NeuroTags Tech,

Inbound Marketing vs. Outbound Marketing

All of us see a lot of ads around us every day, the number of ads may vary based on our access to digital media, mobile apps, TV, newspaper, social media, radio, outdoor banners, and brochures. Now if you are a marketer, you sure have a whopping number of competitors lurking in the shadows. Saying the right thing to the right audience with the right zest is

product-serialization
NeuroTags Tech,

What is product serialization and what are its benefits?

In today’s world, when offshore manufacturing is very common, and most of the products are available globally, supply chain visibility is the biggest challenge for any product manufacturing business. Implementing product serialization helps manufacturers in managing their supply chain efficiently. In many countries, product serialization is mandatory for pharmaceutical products. There are specific guidelines to serialize the pharmaceutical products, and these guidelines may vary

What is SDK and why should you use them?
NeuroTags Tech,

What is SDK and why use them?

If you are a mobile marketer, you probably might have heard about the term SDK several times while discussing products and services with a software development team. However, do you know what exactly it is and how important it is in software application development?  In simple terms, SDK empowers software developers quickly to build a gamut of high performing applications for specific software platforms. 

product-digitization
NeuroTags Tech,

Product Digitization Explained

Technological advancements have disrupted the traditional methods of business operations. Now, artificial intelligence, IoT, robotics are being used to create advanced and more sophisticated machines that are safer and have higher production capacity. Similarly, the digitalization of various business aspects has started happening to reap the maximum benefits of digital technology. One of these aspects is product digitization. Product Digitization Meaning Product digitization means