Marketing Automation
NeuroTags Tech,

Marketing Automation Platforms in India: Expectations vs. Reality

Even in the pandemic’s grim scenario, it’s common to see companies incorporating process automation to streamline their operations. Marketing automation platforms in India are automating workflows and processes of large and small businesses alike. Well-designed CRM software is enhancing customer relationships. With marketing automation becoming a norm, collaboration and marketing tools are being merged and managed to provide better results.  For digital marketers, all

Neurotags wins takeda challenge!
Featured, NeuroTags Tech,

NeuroTags wins the Takeda Challenge!

NeuroTags is proud to announce that we were selected by Takeda Pharmaceuticals as the Most Innovative solution provider at this year’s Active and Intelligent Packaging (AIPIA) Smart Packaging Virtual Congress. NeuroTags emerged from among nearly 50 applicants to the “Takeda Challenge” to be selected for this prestigious honor. “Taking part in an AIPIA Brand Challenge is no easy task. With nearly 50 very competitive

Loyalty marketing
Loyalty Program Software, NeuroTags Tech,

Top Loyalty Marketing Strategies That Work

However nice-looking your online presence, calls to action, or promotional plans maybe, you have to keep adding fresh loyalty marketing strategies to draw more leads.  You can leave no stone unturned to increase the conversion rates for your brand and products. However, the mere addition of new customers to your database is not enough. You need sustainable and well-thought-of marketing strategies to retain your

Anti-counterfeiting technology by NeuroTags
Anti-counterfeiting Solution, NeuroTags Tech,

Anti-counterfeiting technology: Effective Packaging and Labelling Makes a Lot of Difference

The need for packaging – the art and science of protecting or enclosing products for safe storage, distribution, sale and use – has been entirely redefined by anti-counterfeiting technology. Nowadays, the processes of evaluation, production and designing of packages, be it primary, secondary or tertiary, have undergone drastic alterations to align with the choice and needs of average consumers.  The packaging and labeling requirements

Track and trace solution
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Supply Chain Digitization – Top 5 Use Cases of Track and Trace Solution

In the contemporary scenario, a large percentage of enterprises are focusing on a blockchain (53%) and the Internet of Things (51%) to bring about improvements in their supply chain management systems. Fair trade, sustainability and transparency – the three mantras guiding most consumer purchase decisions – are resulting in more integrated and simplified supply chain systems.  SCM Digitization – Use Cases There are several

Digital engagement platform
Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Top 5 Techniques to Retain Consumers using Digital Engagement Platform

A large majority of companies’ state that their number one priority is finding ways to increase revenue. In order to achieve this, they need to increase their sales. Most companies equate increased sales to increasing the number of consumers to their credit. In their desire to increase their client consumer base, companies tend to overlook the need to retain their existing customers and that

Blockchain technology-NeuroTags
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

NeuroTags – Go-to Solution for Fast Private Blockchain Technology

Blockchain – the buzzword in technology circles, has notched one success milestone after another in the past couple of years. A lot has been written or spoken about how blockchain works, its powerful impact on different industry verticals, and of course, the technology’s die-hard popularity.  The first thing that comes to mind when we think about blockchain is cryptocurrency. You would agree that are

information-ceo-must-have
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Top 3 Types of Information CEO’s Must Have

I distinctly remember the first time I interviewed the CEO of a large multinational company. An imposing figure in an even more imposing old fashioned office, he answered all my questions crisply and precisely. Finally to end the interview I asked him how he acquires and processes information. He looked at me for a few seconds, smiled and said, ‘That young man is information

Supply chain tracking solution by NeuroTags
Featured, NeuroTags Tech,

A Godsend For Supply Chain Analytics – AI Monitored Serialization Technology

Supply chain managers and marketers are forever on the lookout for optimizing the challenges of SCM coming their way. If you are in the same boat, then in all probability, you are scouring all possible resources to ensure a responsive, streamlined, agile, and secured supply chain. You may also want to fill up the gaps in your supply chain security to prevent diverted, adulterated

Product Performance in the market
Featured, Loyalty Program Software, NeuroTags Tech,

5 Signs that Show your Product Performs Well in the Market

Startups, product teams and manufacturers are always looking for tell-tale signs and standard performance metrics to determine the success of their products. With millions of products thronging online and offline market spaces, there are no common signs or KPIs for measuring this success. More so, the definition of product success is different for different marketers.  5 Signs that Show Positive Product Performance In other

Anti-counterfeit packaging by NeuroTags
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Digitally Connected Packaging for Anti-counterfeiting and Loyalty Programs

In the current scenario, organizations are facing continuous onslaughts of grey market trading and counterfeiting. Along with the online propagation of fake products via e-commerce platforms, brand owners are grappling with the challenges of increasing customer loyalty and brand engagements. The answer to most of these challenges lies in digital packaging and customer loyalty program software. Read on to know how anti-counterfeiting solutions and

Anti-counterfeiting Packaging
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

E-Commerce and Need for Anti Counterfeiting Packaging 

(Anti-counterfeiting solution providers are trying their best to curb the penetration of fake products in the e-commerce market) In 2019, the B2B e-commerce market notched a value of USD 6.3 trillion! The growth continued in 2020. Even in the wake of the Covid-19 outbreak, people kept ordering the things they needed online. Even more than ever before. Current Scenario There is a flip side

Warranty Management System
NeuroTags Tech,

How Digital Warranty Management System Helps Increase Revenue

Gone are the days when conventional warranty management system techniques were considered enough to provide credence to products and services. With technology taking over all types of consumer marketing platforms, the stage is set for digital product warranty activation that’s pervading all industry verticals. Successful brands are adopting ‘digital instances’ of warranties to provide high-end consumer services and eliminate fake/counterfeit products.  Smart products with

Customer Loyalty Platform By NeuroTags
Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Top 5 Ways of Transforming Customers into Lifelong Fans with Customer Loyalty Platform

Successful companies are a result of many well-thought-of strategies, effective engagement through customer loyalty platform being among the most important of all. Authentic conversations, the right outreach, and smart ways of transforming customers into lifelong fans are driving their revenues and profits. Companies with effective consumer engagement strategies enjoying customer lifetime value and increasing their brand value to attain greater heights.  This is precisely