Can you relate to this? Covid-19 blues have hit your brand in a big way. The last few months have seen you struggling to move the inventory. You want to make the most of the upcoming seasonal sales and create space for new styles and stocks in 2021. With time on hand being less, you need quick and accurate access to customer data. To
As per ACMA, counterfeit auto parts are directly or indirectly responsible for up to 20% of road accidents. This means many deaths and serious injuries can be avoided if all the fake auto parts could be eliminated. Counterfeiters these days have become so smart that fake products look and feel exactly the same as genuine ones. But the fake products are generally made of
The booming counterfeit market is a growing concern with increasing globalization and technological development. This affects businesses in terms of investment, innovation, trade, employment, the environment, and the health and safety of the consumers. Anti-counterfeiting technology plays a key role to fight counterfeit products, and retain the image of the company and its brands. The many benefits of economic liberalization include the development of organized retailing and
Consumer Brands marketing is an indispensable tool for promoting and highlighting brands holistically. Be it through conventional or AI-enabled methods of consumer branding, the ultimate goal for marketers lies in linking the personality, identity, and value of a brand optimally. Resultantly, brands can communicate in better ways with the target consumers. In recent times, successful digital companies have developed a strong market for their product
2020 has witnessed some revolutionary changes in the consumer marketing services industry. In many ways, Artificial Intelligence, Big Data, mobile marketing, and social media solutions have changed how consumer marketers are functioning these days. Even if sellers are not selling their wares online (directly), they are hiring retail marketers to drive in-store sales. On the other hand, shoppers are using their mobile phones increasingly to
Loyalty solutions, powered by digital technology, such as the Budtender Loyalty Program, can easily help brands get rid of the fake cannabis market. Identical Empty Vape Cartridges + Replicated Brand logos = Fake Cannabis Market Idea Do you all remember the 2019 vape crisis? The vaping illness had spread over 46 states in the USA. It was characterized by symptoms like vomiting, abdominal pain, nausea, chest pain,
The rising need for a reliable Customer Data Platform (CDP) has made companies sit up and take notice. Today, large and small companies are adopting CDPs like never before. Enterprises are using them to a larger extent than MM and SMB organizations. They help track important events like behavioral data, order completed, checkout started, and products’ addition. Along with marketers, users connect CDP with
One of the profitable ways your cannabis dispensary can create repeat customers and establish consistent recurring revenue is by introducing an influencer budtender loyalty program. Cannabis prohibition will soon lift from most countries, thanks to the increasing use of anti-counterfeiting technology and regulated cannabis market. As new legal brands and products are released every day, it is crucial for cannabis dispensary owners to bring
Mobile technology, Big Data, and social media – these are just some of the factors that have changed the environment for consumer marketing services. Marketing agencies are struggling to cope up with new platforms, omnichannel environments, and technical issues along with other issues. Here, we will touch upon the main problems that are plaguing marketers. Alongside, get to know how these challenges can be
Even in the pandemic’s grim scenario, it’s common to see companies incorporating process automation to streamline their operations. Marketing automation platforms in India are automating workflows and processes of large and small businesses alike. Well-designed CRM software is enhancing customer relationships. With marketing automation becoming a norm, collaboration and marketing tools are being merged and managed to provide better results. For digital marketers, all
NeuroTags is proud to announce that we were selected by Takeda Pharmaceuticals as the Most Innovative solution provider at this year’s Active and Intelligent Packaging (AIPIA) Smart Packaging Virtual Congress. NeuroTags emerged from among nearly 50 applicants to the “Takeda Challenge” to be selected for this prestigious honor. “Taking part in an AIPIA Brand Challenge is no easy task. With nearly 50 very competitive
However nice-looking your online presence, calls to action, or promotional plans maybe, you have to keep adding fresh loyalty marketing strategies to draw more leads. You can leave no stone unturned to increase the conversion rates for your brand and products. However, the mere addition of new customers to your database is not enough. You need sustainable and well-thought-of marketing strategies to retain your
The need for packaging – the art and science of protecting or enclosing products for safe storage, distribution, sale and use – has been entirely redefined by anti-counterfeiting technology. Nowadays, the processes of evaluation, production and designing of packages, be it primary, secondary or tertiary, have undergone drastic alterations to align with the choice and needs of average consumers. The packaging and labeling requirements
In the contemporary scenario, a large percentage of enterprises are focusing on a blockchain (53%) and the Internet of Things (51%) to bring about improvements in their supply chain management systems. Fair trade, sustainability and transparency – the three mantras guiding most consumer purchase decisions – are resulting in more integrated and simplified supply chain systems. SCM Digitization – Use Cases There are several