Counterfeiting is increasing rapidly, and major eCommerce players like Amazon and Alibaba are facing it and recognizing it. In the pursuit to solve the counterfeiting problem, Amazon launched its Anti-Counterfeiting solution “Amazon Transparency” in the US in 2017. They have now brought it in Canada, Germany, France, Italy, Spain, the United Kingdom, and India. Amazon Transparency solution aims to fight the counterfeiting problem by providing
If you are a B2C brand, you sure must have a personal branding strategy, be it networking on Instagram or implementing email campaigns. One way or the other, either you or your executives do try to stay active to boost brand value. A great way to increase brand value is to gain customers’ trust. And, an effective way to gain customers’ trust is by
Key performance indicators (KPIs) are the way of measuring the performance and the effectiveness of a business, brand, project, and organization in relation to their goals. Measuring and tracking the performance of your brands is vital in helping you evaluate the progress of your business. This is why the KPIs for consumer brands must be measured and tracked to ensure continuous growth. Following are
Consumer engagement is an essential factor for business growth. It is defined as the level of touchpoint and experience that a customer has with your brand, company, product, or service. It is the ongoing interaction between your company and your customer, often offered by you and chosen by the customer. Since strategies for consumer engagement are evolving and differ from product to product, no
Email marketing is still the most effective marketing channel, outperforming all other strategies, including SEO and PPC. It is also the most affordable way to promote brands, products, and services to a niche audience, interact with clients, and achieve targets. More than 59% of marketers say email is their biggest source of ROI. However, what worked five years ago will not make sense in
How many connected internet devices do you have within arm’s reach right now? If your answer is two or more, you have not noticed yet that you are successfully courted by omnichannel strategy. It is the evolution of consumer behavior. Omnichannel marketing is a buzz word for growth hackers, and it is non-debatable and nontransferable. If you want to take your brand to the
The bedrock of growing a sustainable business is managing your customer retention rate. It is an essential factor for the success of all types of businesses, whether it is a consumer brand, SaaS business, B2B company, an agency, or any other organization. What is customer retention? – Customer retention means a company is able to keep its customers over a specific period of time. It
Even after being a relatively new term, Growth Hacking is a buzzword these days. Whether it is a startup or established brands, all take growth hacking very seriously. Let’s first try to understand what growth hacking MEANS. What is Growth Hacking? Growth Hacking is – Using out-of-the-box, innovative thinking, and technology across all the marketing channels to find the most efficient and effective way
Acquiring new customers is usually expensive. Getting your existing customers to purchase again is more economical. Should you agree? Or is it even true with your business? If you think yes, now is an excellent time to build an exclusive customer retention strategy to achieve that. We are going to share a few effective consumer engagement strategies that will help you on this front. Let’s get
Twinzwill became the exclusive importer of Bio German Nutrition products with a mission to bring Organic, cruelty-free, and artificial additives free Nutritional supplements in the Indian market. The idea came when the founders failed to find a supplement which was Organic and natural, and that’s when they realized the pain of Indian fitness enthusiasts who were facing a lot of difficulties with the quality
A successful business starts with a high-quality product or service, but the reverse is not warranted. There are many other ingredients needed for its sustainable future. Once you have a good product, then comes the need to improve, innovate and expand the market share. Successful customer engagement is the most essential such ingredient in today’s fiercely competitive market. Most brands struggle to find the
Remember the time when you were at the point of purchase, that tiny ‘already-marked’ checkbox asks whether you would like to receive email newsletters from the company and you do not take the time to uncheck the box. That was consent by the individual to become part of a company’s database. What followed was the recipient receiving numerous emails, where product catalogs or new
Push notifications are one of the most effective ways to engage and re-engage consumers on your website, mobile app, and retail channels. They are less intrusive and more contextual when crafted properly. As per Localytics, more people are opting in for app push notifications. The open rate on push notifications is also much higher than the marketing emails, with marketing emails often landed in
Data plays an essential role in the success of a business provided that it is able to draw the right conclusions from its data. It is critical to differentiate between data Correlation and Causation so that business decisions are grounded on hard facts and minimally on assumptions. Making drastic decisions based on improper assumptions can send the business into jeopardy that is challenging to