A successful business starts with a high-quality product or service, but the reverse is not warranted. There are many other ingredients needed for its sustainable future. Once you have a good product, then comes the need to improve, innovate and expand the market share. Successful customer engagement is the most essential such ingredient in today’s fiercely competitive market. Most brands struggle to find the
Remember the time when you were at the point of purchase, that tiny ‘already-marked’ checkbox asks whether you would like to receive email newsletters from the company and you do not take the time to uncheck the box. That was consent by the individual to become part of a company’s database. What followed was the recipient receiving numerous emails, where product catalogs or new
Push notifications are one of the most effective ways to engage and re-engage consumers on your website, mobile app, and retail channels. They are less intrusive and more contextual when crafted properly. As per Localytics, more people are opting in for app push notifications. The open rate on push notifications is also much higher than the marketing emails, with marketing emails often landed in
Data plays an essential role in the success of a business provided that it is able to draw the right conclusions from its data. It is critical to differentiate between data Correlation and Causation so that business decisions are grounded on hard facts and minimally on assumptions. Making drastic decisions based on improper assumptions can send the business into jeopardy that is challenging to
We have been receiving many inquiries about how we are better than our competitors. We thought we would put together a brief competitive analysis. The Problem In early 2017 we learned about the enormous damages done by counterfeiting. Especially in Pharmaceuticals, close to 1 million people die worldwide every year due to counterfeit medicines. We thought maybe there is some technology out there which
Experienced enterprise-class developers founded NeuroTags with the objective of creating the world’s best anti-counterfeiting solution. This solution was built by combining package unique QR codes with a 24×7 cloud-based AI monitoring backbone. The specific focus of NeuroTags was to solve the counterfeiting problem for brands selling through brick and mortar merchants. One Tag, Many Benefits During initial development, it became evident that this same
Counterfeiting is an enormous problem, and it costs the world around $1.6 trillion every year. The problem is growing exponentially and is expected to reach $4.2 trillion by 2022. The counterfeiters have become sophisticated. They are able to beat many traditional anti-counterfeit techniques, making it very difficult for buyers to differentiate between genuine and fake products. Most of the anti-counterfeit solutions available in the market
Climate change (or global warming) is happening for real and its happening very fast. This is a wakeup call for all of us to work towards reducing the carbon footprints. As per NASA, the temperature of the earth’s surface has risen by 1.62 degrees since the late 19th century; this has occurred primarily due to increased carbon dioxide and other industrial emissions into the
Counterfeiting is a huge problem and is endangering – the buyers as well as the brands. This problem is fast spreading like an epidemic in all the sectors of physical goods. Brands need to start using digital technology to protect customers from counterfeit goods. It is terrible for a brand if a customer believes that he owns a genuine product but he actually has
In the current era when technological advancements are happening very rapidly, the businesses need to leverage technology for better customer engagement and to stay in the competition. The brands have to be creative and quick in coming up with new ideas and implementing them to stay ahead of their competitors. Staying behind the technology has made even the great firms to fail. New technological
With the rapid changes in the technological landscape, businesses are changing dramatically these days. Most of the organizations now have a dedicated team to bring in digital innovations to keep up with the competition in the market. Digital innovations are not limited to any particular industry but are being applied to each and every sector. Digital innovation means using digital technology to solve business
Counterfeiting in medicines is one of the worst crimes happening these days because fake drugs put many lives in grave danger. Most of the countries are coming up with norms to curb the counterfeiting in Pharmaceuticals. The Indian government has made SMS based drug authentication system mandatory for top 300 brands to prevent the counterfeits. The selected brands need to provide a unique number
The future of the eyewear industry is very promising. The global eyewear market is expected to grow at a CAGR of 7.49% during the period 2017-2021. This growth rate makes this industry very profitable for the counterfeiters too. Counterfeits of most of the eyewear brands are available these days. Ray-Ban is said to be the worst affected brand by the counterfeiting problem. Counterfeit eyewear
The footwear Industry makes to the top five industries worst affected by counterfeiting. Footwears are one of the most counterfeited products in the world. Popular sports shoe brands such as Nike, Adidas, Sketchers, etc. are the most widely counterfeited ones. People these days have become very fashion-conscious, and not everyone can afford branded footwear. As a result, many times, people consciously buy fake shoes to