NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Case Study: How Bio German Nutrition is protecting its customers from Fakes in India

by NeuroTagsJune 30, 2019no comment
Bio German Nutrition products are protected by NeuroTags in India

Twinzwill became the exclusive importer of Bio German Nutrition products with a mission to bring Organic, cruelty-free, and artificial additives free Nutritional supplements in the Indian market. The idea came when the founders failed to find a supplement which was Organic and natural, and that’s when they realized the pain of Indian fitness enthusiasts who were facing a lot of difficulties with the quality and authenticity of nutritional supplements. They decided to do something about it and decided to import Bio German Nutrition Gmbh products as India’s first certified organic whey protein from Germany.

The Problem

Whenever the right product enters the market and starts doing good, counterfeiters begin to see profit in selling the counterfeits. Counterfeiting damages a brand’s reputation and affects sales. As per the joint study conducted by ASSOCHAM-RNCOS in 2015, about 60-70% of dietary supplements being sold across India are counterfeit, unregistered, or unapproved. Counterfeiting would also hinder their underlying philosophy of bringing safe nutritional supplements to the Indian market. This is why Bio German Nutrition Gmbh wanted to protect their customers from counterfeiting since the beginning.

The Solution

After evaluating the Anti-counterfeit solutions available in the market, Twinzwill decided to deploy NeuroTags Anti-Counterfeiting and Loyalty Solution to protect Bio German Nutrition products. The deployment of the solution was straightforward; they just had to affix NeuroTags AI-backed anti-counterfeit tags to their products. These tags help the buyers to ascertain the product authenticity with the help of their smartphones. The solution does not require the users to install an app as it works with native camera or any QR code scanning app. This feature helps in increasing user participation to a great extent.

A pair of tightly coupled tags, one pair for each product

A pair of tightly coupled tags, one pair for each product

Now, after the products were protected by NeuroTags Anti-Counterfeiting tags, the next important step was to educate the buyers about the process to check the authenticity. To do this, they dedicated an authenticity validation page on their website to clearly state the steps to check the product genuineness.

Bio German Nutrition product buyers also get loyalty points on scanning the post-purchase tag, which is hidden by a scratch-off layer. Loyalty points also act as a motivation for buyers to scan the post-purchase tag, which helps in increasing customer retention.

Following are the steps for the authentication process and availing the loyalty points.

Biro German Nutrition products authentication process powered by NeuroTags

The Result 

The buyers can buy Twinzwill’s Bio German Nutrition products without a second thought as they are protected by NeuroTags Anti-Counterfeiting solution. Now, Buyers can also avail loyalty rewards, and Twinzwill gets to connects with the Bio German Nutrition product buyers irrespective of the sales channel.

Please contact us to know more about NeuroTags offerings.

Bio German NutritionLoyalty EngineNeuroTags Anti-Counterfeiting Solution
Previous

How improvements in our eWarranty engine shot up Consumer Engagement by 3x

June 27, 2019
Next

Consumer Engagement Strategies to Increase Repeat Sales

July 1, 2019

Leave a Reply Cancel reply

Related posts

NeuroTags Tech,

Is Your Conventional Warranty Management System Limiting Your Growth

by NeuroTags4 weeks agono comment
marketing automation software strategies
Marketing Automation Software, NeuroTags Tech,

7 Little Changes That’ll Make a Big Difference with Your Marketing Automation Software

by NeuroTags2 months agono comment
loyalty marketing
NeuroTags Tech,

What’s Holding Back the Loyalty Marketing Industry?

by NeuroTags2 months agono comment
Customer Data Platform
NeuroTags Tech,

Customer Data Platform for B2C vs B2B Businesses

by NeuroTags2 months agono comment

Recent Trends

  • Is Your Conventional Warranty Management System Limiting Your Growth

    Is Your Conventional Warranty Management System Limiting Your Growth

    4 weeks ago
  • 7 Little Changes That’ll Make a Big Difference with Your Marketing Automation Software

    7 Little Changes That’ll Make a Big Difference with Your Marketing Automation Software

    2 months ago
  • What’s Holding Back the Loyalty Marketing Industry?

    What’s Holding Back the Loyalty Marketing Industry?

    2 months ago
  • Customer Data Platform for B2C vs B2B Businesses

    Customer Data Platform for B2C vs B2B Businesses

    2 months ago
  • How Loyalty Marketing Helps Businesses Increase Sales

    How Loyalty Marketing Helps Businesses Increase Sales

    3 months ago

Follow Us On

Industry Usecases

  • Electronics Accessories
  • Cosmetics
  • Spirits and Wines
  • Cannabis

Commonly Searched

Anti-counterfeiting (9) Anti-counterfeit solution (25) Anti-counterfeit techniques (3) Brand protection (17) consumer brands (3) consumer engagement (7) Consumer Engagement Strategies (2) Consumer Marketing (3) counterfeit alcohol (3) Counterfeit cosmetics (2) counterfeiting (4) counterfeit makeup (2) counterfeit wine (3) customer behaviour (2) customer engagement (5) customer engagement solution (2) Customer retention (3) Customer Rewards (4) Damage control (2) digital innovation (2) Digital warranty (3) drug authentication system (2) Email Marketing Automation (2) fake alcohol (2) fake wine (3) geo-targeting (2) Loyalty Engine (3) Loyalty Programs (8) marketing in offline market (2) NeuroTags (30) NeuroTags Anti-Counterfeiting Solution (4) NeuroTags eWarranty engine (2) Paperless warranty (2) pesticide (2) pharmaceutical (2) product digitization (3) product story (3) Referral Programs (2) sales growth (4) save farmers (2) supply chain digitalization (3) supply chain management (4) supply chain visibility (4) track & trace (3) track and trace (3)

Popular Posts

Product Digitization Explained
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Product Digitization Explained

by NeuroTagsAugust 28, 20191 comment
Why do companies need supply chain digitalization?
Featured, NeuroTags Tech,

Why do companies need supply chain digitalization?

by NeuroTagsJanuary 21, 2020no comment
Case Study: How Bio German Nutrition is protecting its customers from Fakes in India
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Case Study: How Bio German Nutrition is protecting its customers from Fakes in India

by NeuroTagsJune 30, 2019no comment
DAVA Portal compliant Track & Trace with Authentication Solution by NeuroTags
Anti-counterfeiting Solution, NeuroTags Tech,

DAVA Portal compliant Track & Trace with Authentication Solution by NeuroTags

by NeuroTagsSeptember 4, 20181 comment
B2C Marketing Automation at Scale
Marketing Automation Software, NeuroTags Tech,

B2C Marketing Automation at Scale

by NeuroTagsAugust 7, 2019no comment
Top 10 Strategies for Consumer Engagement
Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Top 10 Strategies for Consumer Engagement

by NeuroTagsAugust 1, 2019no comment
  • About Us
  • Contact Us
  • Terms
  • Privacy

© NeuroTags 2019