Loyalty solutions, powered by digital technology, such as the Budtender Loyalty Program, can easily help brands get rid of the fake cannabis market. Identical Empty Vape Cartridges + Replicated Brand logos = Fake Cannabis Market Idea Do you all remember the 2019 vape crisis? The vaping illness had
However nice-looking your online presence, calls to action, or promotional plans maybe, you have to keep adding fresh loyalty marketing strategies to draw more leads. You can leave no stone unturned to increase the conversion rates for your brand and products. However, the mere addition
A large majority of companies’ state that their number one priority is finding ways to increase revenue. In order to achieve this, they need to increase their sales. Most companies equate increased sales to increasing the number of consumers to their credit. In their desire
I distinctly remember the first time I interviewed the CEO of a large multinational company. An imposing figure in an even more imposing old fashioned office, he answered all my questions crisply and precisely. Finally to end the interview I asked him how he acquires
Startups, product teams and manufacturers are always looking for tell-tale signs and standard performance metrics to determine the success of their products. With millions of products thronging online and offline market spaces, there are no common signs or KPIs for measuring this success. More so,
In the current scenario, organizations are facing continuous onslaughts of grey market trading and counterfeiting. Along with the online propagation of fake products via e-commerce platforms, brand owners are grappling with the challenges of increasing customer loyalty and brand engagements. The answer to most of
Successful companies are a result of many well-thought-of strategies, effective engagement through customer loyalty platform being among the most important of all. Authentic conversations, the right outreach, and smart ways of transforming customers into lifelong fans are driving their revenues and profits. Companies with effective
As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your customer loyalty index indicates how individual buyers are favoring your products and services
Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online
Innovations in digital technologies are transforming business processes. Businesses are using technology to achieve more efficiency and cost-effectiveness. The advent of digital technology has introduced two important terms – Digitization and Digitalization. It is essential to understand the difference between the two. In this article,
Marketing can be termed as a continuous effort to connect and remain connected to the heart and mind of your customers. Effective marketing drives sales and increases consumer engagement and retention. All successful marketers know that they need to measure marketing KPIs to chart out a
It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure
More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were
If you want to turn your customers into brand advocates, you must seriously consider running some loyalty programs. Loyalty programs are scalable brand strategies that offer incentives to customers to buy from companies time after time. However, there is no one particular loyalty retention program that
No retail brand can deny that sales executives at the retail stores are the best influencers for the customers during the purchase. We all know that there is fierce competition among consumer goods brands to grab the market. Nowadays, end-consumers have plenty of brand options
All of us see a lot of ads around us every day, the number of ads may vary based on our access to digital media, mobile apps, TV, newspaper, social media, radio, outdoor banners, and brochures. Now if you are a marketer, you sure have a whopping
In today’s world, when offshore manufacturing is very common, and most of the products are available globally, supply chain visibility is the biggest challenge for any product manufacturing business. Implementing product serialization helps manufacturers in managing their supply chain efficiently. In many countries, product serialization
Technological advancements have disrupted the traditional methods of business operations. Now, artificial intelligence, IoT, robotics are being used to create advanced and more sophisticated machines that are safer and have higher production capacity. Similarly, the digitalization of various business aspects has started happening to reap
Generating sales for physical retailers is not easy in today’s world where there is a constant marketing onslaught by e-retailers like Amazon and Flipkart. The demise of stores was predicted with the rise of online retailers, but the brick and mortar stores are still sustaining,
Savannah Seeds Private Limited is one of India’s fastest growing rice seeds and smart seeding system providers. Their research and technology team is tirelessly working to provide the rice seeds that can produce high yield and can mature early. By 2050, with the global population
Key performance indicators (KPIs) are the way of measuring the performance and the effectiveness of a business, brand, project, and organization in relation to their goals. Measuring and tracking the performance of your brands is vital in helping you evaluate the progress of your business.
Consumer engagement is an essential factor for business growth. It is defined as the level of touchpoint and experience that a customer has with your brand, company, product, or service. It is the ongoing interaction between your company and your customer, often offered by you
How many connected internet devices do you have within arm’s reach right now? If your answer is two or more, you have not noticed yet that you are successfully courted by omnichannel strategy. It is the evolution of consumer behavior. Omnichannel marketing is a buzz
We have been receiving many inquiries about how we are better than our competitors. We thought we would put together a brief competitive analysis. The Problem In early 2017 we learned about the enormous damages done by counterfeiting. Especially in Pharmaceuticals, close to 1 million
Experienced enterprise-class developers founded NeuroTags with the objective of creating the world’s best anti-counterfeiting solution. This solution was built by combining package unique QR codes with a 24×7 cloud-based AI monitoring backbone. The specific focus of NeuroTags was to solve the counterfeiting problem for brands
Climate change (or global warming) is happening for real and its happening very fast. This is a wakeup call for all of us to work towards reducing the carbon footprints. As per NASA, the temperature of the earth’s surface has risen by 1.62 degrees since
Counterfeiting is a huge problem and is endangering – the buyers as well as the brands. This problem is fast spreading like an epidemic in all the sectors of physical goods. Brands need to start using digital technology to protect customers from counterfeit goods. It
In the current era when technological advancements are happening very rapidly, the businesses need to leverage technology for better customer engagement and to stay in the competition. The brands have to be creative and quick in coming up with new ideas and implementing them to
With the rapid changes in the technological landscape, businesses are changing dramatically these days. Most of the organizations now have a dedicated team to bring in digital innovations to keep up with the competition in the market. Digital innovations are not limited to any particular
The footwear Industry makes to the top five industries worst affected by counterfeiting. Footwears are one of the most counterfeited products in the world. Popular sports shoe brands such as Nike, Adidas, Sketchers, etc. are the most widely counterfeited ones. People these days have become very
In today’s competitive world, customers have endless options for each of their product needs. This makes customer retention the biggest challenge for the brands. There are multiple brands of a particular item, which are equally good and have similar offerings. If brands can offer something additional
Did you know, Geo-targeting is possible with offline customers too? Yes, NeuroTags makes it possible in a very simple way. Geo-targeting is conveying different messages to the users based on their geographic locations. NeuroTags can show different landing screens based on the geo-location of the
Michael LeBoeuf has rightly said – “A satisfied customer is the best business strategy of all.” Understanding your customer behavior is the key to elevate your organization’s performance. It enables you to steer your business strategies and product enhancements in the right direction. To know