As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your customer loyalty index indicates how individual buyers are favoring your products and services (or the brand as a whole) in comparison to that of other players.
Changing Face of Loyalty Programs
Until recently, increasing brand loyalty was quite a simple and straightforward task. Firstly, it was essential to develop a good product. Next, proper marketing strategies were a must. Once your products were in the hands of end- users, it was critical to follow up your sale with the best customer services.
No longer! With technology taking over, getting a robust and ever-increasing loyal customer base has become a challenging affair. Digital marketing has changed the rules of conventional loyal programs and how companies are drawing repeat purchases their way. Here, we aim to discuss how the digital explosion has altered the norms of brand engagements and customer retention. Read on to know why successful companies are investing in customer loyalty programs and benchmarked loyalty program software to differentiate their products from hundreds of others in their category.
Customer Loyalty Programs – Significance and Overview
In today’s digital era, you cannot expect to increase your list of loyal customers with one-off traditional means. It’s critical to strategize upon and invest in an integrated and focused plan to urge your customers to keep returning for more. For instance, typical loyalty programs can bring back you buyers via early and exclusive access to sales, free merchandise, deals and coupons, and other benefits that are not available to regular customers.
Such customer loyalty program software programs are successful in driving continuous and repeat sales for brands. They bypass the impact of multiple product options available for buyers to increase customer lifetime value, repeat purchase rate, and genuine brand loyalty.
Features of Customer Loyalty Software
Links Digital Marketing Plans with E-commerce Websites
A well-conceptualized loyalty program software system works on customer touchpoint strategies to link up automation strategies with your online sales channels. Right from the point of launching your products to promoting then, you can expect optimum results by including the best digital marketing practices in your campaign.
Encourages Online Loyalty
Contemporary loyalty programs are designed to reach customers everywhere. Whether they are shopping in brick and mortar stores, online, or on phone apps, buyers can redeem and earn loyalty points through pre-built POS integrations. However, it is essential to include all necessary layers of online and offline store management to make the monitoring and use of loyalty software easy. Experts in loyal program management opine that KPIs for different stores are different in nature and reach and have to be driven accordingly to impart the best returns.
Loyalty – Behavioral and Social
Genuine and fruitful interactions create the base for genuine brand loyalty and repeat purchases. Marketers are conceptualizing loyalty programs with different behavioral and social activities to guide customer behavior proactively. For instance, certain brands reward their clients for taking timely and specific actions such as writing reviews, engaging on social media, subscribing for newsletters, opting for in-store events, and so forth. The idea is to maintain consistent engagements with buyers even after they have completed their purchase.
Paid Membership in Loyalty Programs
To establish guaranteed ROI, it’s important to bring your loyalty software to the notice of the most dedicated customers only. You may want to chalk out a paid membership program that supports high-value rewards, effective multi-tier management, subscription management for memberships, and advanced segmentation to bring optimum returns.
Need for Customer Loyalty Software
- Customer loyalty products and software systems add to your repeat purchase rate without devaluing or discounting your brand in any manner.
- These software solutions complement standard marketing strategies effectively. They provide your brand with non-stop opportunities of reaching out and engaging with new and loyal customers alike.
- Robust and flexible programs engage customers to offer them rewards via all possible shopping channels – through an app in-store, online or all combined.
- Customer loyalty programs range from the passive ‘reward & retain’ tools to those offering seamless engagement cycles and customer experiences through omnichannel loyalty programs.
NeuroTags for benchmarked Customer Loyalty Programs
Reach out to our digital marketing and automation capabilities to increase consumer engagements and convert your customers into lifelong repeat buyers. Along with its benchmarked anti-counterfeit solutions, NeuroTags provides customized referral program features to drive your marketing efforts skywards. Our marketers are helping brands run loyalty programs successfully and in the most cost-effective ways to increase client ROI. You may also want to connect with NeuroTags Loyalty Engine to manage the loyalty programs for your brand and product lines.
Enjoy the features and functionality of our simple and intuitive dashboards to set and control rewards, loyalty points and other freebies for your customers, today!
Please contact us to know more about how NeuroTags loyalty program can work for your brand.