In today’s competitive world, customers have endless options for each of their product needs. This makes customer retention the biggest challenge for the brands. There are multiple brands of a particular item, which are equally good and have similar offerings. If brands can offer something additional to their repeat customers, they will want to buy again from the same brand. Running loyalty programs help a lot in such a scenario.
Apart from the Anti-Counterfeit solution and referral program feature, NeuroTags also helps brands to run the loyalty programs without any hassle and in a very cost-effective manner.
Tightly coupled pair of tags by NeuroTags
NeuroTags provides a tightly coupled pair of tags and contains – pre-purchase (Open) tag and post-purchase (Protected) tag. The pre-purchase tag is the product information tag, and anyone can scan it anytime. Once a product is purchased, the owner of the product has access to the post-purchase tag, which is protected by a scratch layer or is kept inside the product seal. The buyer scans the post-purchase tag to register or redeem loyalty points after the purchase.
NeuroTags Loyalty Engine
NeuroTags offers Loyalty Engine for brands to easily run the Loyalty Programs for their customers. Loyalty programs help in increasing consumer engagement and converting a customer into a repeat buyer. The engine comes with a simple and intuitive dashboard that enables the brands to easily control/set the rewards for their products.
How customers earn loyalty points
When the customers scan the post-purchase tag for the first time, they are directed to a registration form. After they register themselves with the brand, they start getting loyalty points on the scan of every new product of the same brand they buy. And the points keep accumulating.
How to redeem loyalty points
A brand can provide multiple options for the redemption of loyalty points. Most popular ones are:
Cashback – The brand provides cashback or discount on the next purchase when the customer has earned at least the minimum redeemable loyalty points.
Gifts – The other option is to give gifts to the customers against their loyalty points. Brands can list down the gift items on their site and loyalty points required to avail them. This can motivate the customers to buy more from you in order to avail the gift of their liking.
Cash in Bank Account – For mediators and affiliates most preferred option is to let them encash the loyalty points directly to their Bank accounts; this can be done via Wallets such as Paypal, Paytm, or directly ACH deposit.
NeuroTags Loyalty Engine helps in driving high user engagement
NeuroTags Loyalty Engine drives high user engagement because the process of loyalty points claim is very straightforward and simple. The product buyers can simply scan the post-purchase tag using their smartphone and avail the points.
Also, they don’t have to install any special app to enjoy the benefits of the loyalty program being run by a brand. This hassle-free process motivates the user to participate in the loyalty program on each of their purchases.
Please contact us to know more about NeuroTags offerings.