NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Knowing your customer behavior is the key to better sales

by NeuroTagsApril 25, 2018no comment
Know your customer behaviour and where they are - Business is all about what to buy and where to sell

Michael LeBoeuf has rightly said – “A satisfied customer is the best business strategy of all.”

Understanding your customer behavior is the key to elevate your organization’s performance. It enables you to steer your business strategies and product enhancements in the right direction. To know whether your customers are satisfied or not, you need to know and compare your product’s visibility, sales performance, usage patterns and real customers feedback and activity in social media in different geographic locations.

A company’s Sales figures also give a good idea of the customer satisfaction level. If a particular product line is not doing good, then businesses need to dig further and find the reason behind it. If the sale of a specific product is good in a particular city/store but not in others, then the manufacturer needs to analyze the scenario and adjust the production and distribution accordingly.

Users purchase behavior information plays a vital role while coming up with marketing campaigns and ads. Usually, a manufacturer depends on the dealers and retailers for gathering this information or infers it from the sales information. This method of information gathering is very slow and unreliable. And lots of information is lost in the process.

With the help of NeuroTags, a manufacturer can get consumer’s buying patterns and feedback information in real-time. A manufacturer also gets to connect with its customer to build a lifetime relationship for repeat purchases.

How NeuroTags helps in understanding customer behavior and making a connection

Manufacturers apply AI-backed, mathematically linked, semi-open tags (provided by NeuroTags) on the products. These tags contain two parts –

  • Pre-purchase (Open) tag – It is more of an information tag, and anyone can scan it.
  • Post-purchase(Protected) tag – This part is usually scratchable and can be scanned after the product is sold.

Manufacturers need to educate their customers that they should scan the product to verify the authenticity of the product and for warranty or loyalty points activation.

Now customers get the advantage of verifying product authenticity and get to register for warranty/loyalty in just a few clicks. And the manufacturer receives the contact and location information of the customers. As a result, they can start to connect with the customer via innovative campaigns. The simplest way would be, to just send a “Thank You” email and ask for the comments and feedback or to share the product on social media.

Measuring the effectiveness of a marketing campaign or ad

A manufacturer can measure the effectiveness of a marketing campaign if there is a significant rise in the number of scans after the campaign. That means the campaign reached the masses and they noticed it.

If people are scanning just the info tag and there is negligent or no rise in protected tag scanning. Then it means that the people became curious about the product, but they are not purchasing it. So the manufacturer needs to introspect and find the reasons behind this (maybe pricing needs adjustment?)

Measuring the geo-location wise performance of the product

Since the scanning of the tag also gives the information of the geo-location, manufacturers get the information about the best and worst performing geographic regions. Based on this information, they can plan their future campaign strategies, production, and distribution accordingly. For example, a company may decide to focus on the regions where the sale is good, whereas another company may choose to promote the products more aggressively in the low performing regions, as they see good buying power in those regions.

Identifying the right product line and the right price

If a manufacturer has multiple products in the market, then by product scans numbers, he knows which products are successful and which are not. The manufacturer also gets an idea of the right price of the product. For example – if there is a significant rise in the scanning of the post-purchase tag after the manufacturer started giving a small discount, then it may mean that the pricing needs more adjustments.

Please contact us to know more about NeuroTags offerings.

customer behaviourgeo-locationMarketing campaignNeuroTags
Next

Geo-targeting for effective marketing

April 25, 2018

Leave a Reply Cancel reply

Related posts

What Are Electronic Business Cards?
NeuroTags Tech,

What Are Electronic Business Cards? 

by NeuroTags1 month agono comment
Loyalty Program
Loyalty Program Software,

How To Create An Impactful Loyalty Program For Your Business

by NeuroTagsOctober 18, 2021no comment
customer-journey-and-retention
NeuroTags Tech,

Ask a Sales Director: How Do I Engage Customers and Boost Repeat Sales and Loyalty

by NeuroTags Tech EditorOctober 14, 2021no comment
Anti-counterfeiting Solution, Marketing Automation Software,

Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?

by NeuroTagsAugust 30, 2021no comment

Recent Trends

  • Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?

    Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?

    August 30, 2021
  • What Are Electronic Business Cards? 

    What Are Electronic Business Cards? 

    1 month ago
  • Warranty management has direct bottom-line impacts. How are you managing them?

    Warranty management has direct bottom-line impacts. How are you managing them?

    November 25, 2021
  • 3 Main Challenges of Warranty Management

    3 Main Challenges of Warranty Management

    October 28, 2021
  • Warranty management: A strategic Business Advantage

    Warranty management: A strategic Business Advantage

    October 21, 2021
  • How To Create An Impactful Loyalty Program For Your Business

    How To Create An Impactful Loyalty Program For Your Business

    October 18, 2021

Follow Us On

Industry Usecases

  • Electronics Accessories
  • Cosmetics
  • Spirits and Wines
  • Cannabis

Commonly Searched

Anti-counterfeiting (9) Anti-counterfeit solution (25) Anti-counterfeit techniques (3) Brand protection (17) consumer brands (3) consumer engagement (8) Consumer Marketing (3) counterfeit alcohol (3) Counterfeit cosmetics (2) counterfeiting (4) counterfeit makeup (2) counterfeit wine (3) customer behaviour (2) customer engagement (5) customer engagement solution (2) Customer retention (3) Customer Rewards (4) Damage control (2) digital innovation (2) Digital warranty (5) drug authentication system (2) Email Marketing Automation (2) eWarranty (2) fake alcohol (2) fake wine (3) geo-targeting (2) Loyalty Engine (4) Loyalty Programs (9) Loyalty Program Solution (3) marketing in offline market (2) NeuroTags (30) NeuroTags Anti-Counterfeiting Solution (4) NeuroTags eWarranty engine (4) pesticide (2) pharmaceutical (2) product digitization (3) product story (3) Referral Programs (2) sales growth (4) save farmers (2) supply chain digitalization (3) supply chain management (4) supply chain visibility (4) track & trace (3) track and trace (3)

Popular Posts

Product Digitization Explained
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Product Digitization Explained

by NeuroTagsAugust 28, 20191 comment
Why do companies need supply chain digitalization?
Featured, NeuroTags Tech,

Why do companies need supply chain digitalization?

by NeuroTagsJanuary 21, 2020no comment
What is product serialization and what are its benefits?
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

What is product serialization and what are its benefits?

by NeuroTagsSeptember 16, 2019no comment
Indian Consumer Protection Bill 2019 Mandates Action against eCommerce Counterfeiting Frauds
Anti-counterfeiting Solution, NeuroTags Tech,

Indian Consumer Protection Bill 2019 Mandates Action against eCommerce Counterfeiting Frauds

by NeuroTagsAugust 12, 2019no comment
DAVA Portal compliant Track & Trace with Authentication Solution by NeuroTags
Anti-counterfeiting Solution, NeuroTags Tech,

DAVA Portal compliant Track & Trace with Authentication Solution by NeuroTags

by NeuroTagsSeptember 4, 20181 comment
Supply Chain Digitization – Top 5 Use Cases of Track and Trace Solution
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Supply Chain Digitization – Top 5 Use Cases of Track and Trace Solution

by NeuroTagsJuly 29, 2020no comment
  • About Us
  • Contact Us
  • Terms
  • Privacy

© NeuroTags 2019