Counterfeiting in wine and spirits is nothing new. Every now and then, there is news of people falling seriously sick after consuming Counterfeit wine & spirits. Lots of people have lost their lives because of the consumption of counterfeit alcohol and spirits. As per the study by FICCI CASCADE, the alcohol industry registered revenue loss of INR 6309 in 2014 due to the fake
Fake cosmetics contain dangerous ingredients and are manufactured in unhygienic conditions. Using such products may have unimaginable side-effects and health risks. The cosmetics industry is called a recession-proof industry and has been growing at a steady rate every year. Counterfeiting in cosmetics, makeup brands, too, has been increasing parallelly at an alarming rate. As per FICCI CASCADE, 30% of FMCG items in India were
Counterfeiting is a bigger problem than we can ever imagine and counterfeiting in the industries that directly affect people’s health, is a crime. Pharmaceuticals Industry is one such industry which is adversely affected by counterfeiting. The Internet is swamped with the news related to counterfeit drug seizures these days. Fake drugs have become a threat to society. A person with minor health issues may
Track and trace solution is becoming a necessity for every company for securing the supply chain as well as for maintaining its smooth functioning. Track and trace solution also helps in recalling the products more accurately if such a need arises. In sectors such as pharmaceuticals, implementation of Track & Trace solution has been made mandatory by the government in many countries. Track and
Agriculture has a big chunk of contribution in the Indian Economy. About 50% of the Indian workforce is dependent on agriculture. Even though farming is the primary source of livelihood, the farmers face many difficulties these days. Counterfeit pesticides is another addon to their hardships. Counterfeiting in pesticides is a huge risk to crops, and the farmers face significant problems because of these counterfeit
Counterfeiting in drugs and medicines has been a massive problem around the globe. Fake drugs put many lives in danger, and several times the patients die due to the consumption of counterfeit medications. To curb the counterfeiting in the Pharmaceutical Industry, the government of India may soon make the Drug Authentication System mandatory for Pharmaceutical companies. The chances are very high that this will
Unfortunately, toys are being counterfeited like never before. According to the OECD-EUIPO study conducted in 2016, the estimated value of global trade in counterfeit toys and games was worth USD 9.72 billion (EUR 7.12 billion) in 2013. This means 11% of trade in games and toys was lost due to counterfeits, making this industry the second-worst affected by global counterfeiting problem. Counterfeiting in Toys
In the latest counterfeit seizure done by Enforcement agencies in the EU, a massive 360 tonnes of illegal or fake pesticides has been seized. The extent of counterfeiting in this industry is shocking and alarming. Fake pesticides and fertilizers, not only hamper a brand’s reputation but also poses a health risk to a large population. The recently seized quantity of counterfeit pesticides is enough
Happy customers always bring more customers with them. They will be further motivated to bring more customers with them if they get rewarded for doing so. It is needless to say that people are inclined to try a new brand if a friend recommends it. This is why running referral programs are one of the best ways to market products organically for any brand. The
Because of the advent of smartphones, most people now have access to the internet at their fingertips. This has opened new exciting ways for marketing in the offline world. Brands can use this as an opportunity to make their presence in the market stronger. NeuroTags proves itself to be the perfect and ready-to-use platform for marketing in the offline world. Offline Marketing And NeuroTags NeuroTags
As per the growth outlook and market perspective, the global anti-counterfeit solution for brands with offshore manufacturing vendors is expected to be more than 22% in 2021. Most of the companies these days outsource the manufacturing of their products to third-party offshore vendors. Companies provide the product specifications to the vendors and Offshore Manufacturing vendors manufacture the products according to the specification. There are
In today’s competitive world, customers have endless options for each of their product needs. This makes customer retention the biggest challenge for the brands. There are multiple brands of a particular item, which are equally good and have similar offerings. If brands can offer something additional to their repeat customers, they will want to buy again from the same brand. Running loyalty programs help a
In 2017 alone, counterfeits worth $1.6 trillion were sold, which means a tremendous amount of revenue was snatched from the rightful hands. In 2018, counterfeiting was said to have become the largest criminal enterprise, leaving human trafficking and illegal drug trade behind. These facts may give you a glimpse of how big the counterfeit problem is. As soon as a product starts gaining popularity among
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton A brand flourishes when it has its share of satisfied customers. And to keep the customers happy and satisfied, keeping Brand protection and Damage control strategies in place are very crucial. Even after following