Mobile is not a means for just communication anymore. It is now a modernized way to conduct business, a key to attract customers, and a tool to double revenue. According to a study, there are 9 or more new users start using a smartphone every single second today. This statistics is sufficient for marketers to understand the importance of mobile marketing.
Mobile marketing is a must for every online business as well as for offline brands for creating a sustainable brand identity. Mobile marketing essentially means targeting mobile users and converting leads to success through engaging marketing contents.
Top 10 Mobile Marketing Tips for all Businesses
Here, we have compiled the top 10 mobile marketing strategies that will certainly help you drive leads and sales. Note that these tips are not written in any particular order. All are equally important and useful.
1. Make Your Website Mobile Friendly
Almost 8 to 10% of digital traffic comes from smartphones, and the number is just growing. In 2017, the mobile e-commerce sales reached $2.3 trillion, a massive 23.2 percent hike from 2016. And by 2021, mobile e-commerce will make up to 2/3rd of e-commerce sales, i.e., 79%. So, if you want to level up your game, you must make your website mobile-friendly first.
2. Market Your Brand to Mobile Users with Ads
Identify your core audience and create mobile ads around them. You have to make sure mobile users discover you. The best way to do so is, by adding up mobile SEO and providing convenience in the form of PWAs and more so that customers easily access your products and services from any place, time, and network connectivity.
3. Make your Website a Progressive Web Application
Progressive Web Application or PWA is the lacking bridge between mobile apps and mobile websites. One PWA can complete the work of both with more vigor and less money. PWAs provide the users with an app-like experience while delivering it through a website. The best example of a progressive web app is the Forbes magazine site.
4. Build Your Brand App
If you are not building a PWA now, then you should definitely think of developing a mobile application to drive leads and sales. Mobile applications are a convenient and productive way to engage with customers locally and personally. For instance, an e-commerce business cannot deliver the best experience without a mobile app, whereas a beauty parlor can definitely make do without an app.
5. Use Social Media
90% of mobile users are active at least in one of the social media platforms. So why not leverage its power to create a sustainable brand image. Social media engagement is a prudent decision when you sell physical items such as clothes, jewel, DIY, accessories, or any business where one-to-one customer interaction is paramount.
6. Consider Multi-Channel marketing
Multi-channel mobile marketing means sending the same campaign through multiple mobile mediums with a tweak, such as WhatsApp, mobile apps, the social media network, push notification, blogs, SMS, mobile advertising and more. Today we are living a multi-channel lifestyle. Therefore, you must accommodate as many means as you can to engage and retain customers.
7. Get Your Business on Google Map
Most mobile users search local. If you wish to deliver your services to the right customer, you must get your business on the local map using Google My Business. A listing in Google Business will allow mobile users to locate your business on SERP, which will considerably improve your overall search engine traffic and render good local as well as global sales.
8. Employ Real-Time Tracking
Mobile marketing mainly thrives on real-time tracking so that you know what is happening when it is happening, and who is making it happen. Mobile Real-Time Tracking apps help you generate statistics from real-time data analytics. The information will help you target the right customer, improve your keywords, heighten conversion rates, improve personal engagement, and even change your marketing course.
9. Send Text Messages
How often do you check your mobile phone? If you say at least once in an hour, then don’t you think your customers do the same? And so, you must build engagement and increase conversion rates by employing SMS marketing strategies. Text ads have great benefits, such as trackable results, interactive communication, fast content distribution, and delivery of a personalized experience.
10. Add Personal Touch
Add value and connect emotionally by personalizing your content marketing.
The best way to personalize mobile marketing is:
- Identify specific customer needs and address them
- Share your story
- Use various media, such as pics and video
- Create your brand character (such as the chimp in MailChimp)
- Call users by their names (Dear Ronald instead of Dear Customer)
Mobile marketing has been creating waves for a few years now. And, it will continue to do so in the next several years, thanks to the launch of new paradigms like PWA and omnichannel tools. Remember the three Cs, creative, content, and completeness when formulating your mobile marketing strategy.
Please contact us to know how NeuroTags technology helps brands strengthen mobile marketing strategy.