NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
NeuroTags Articles and Updates
  • NeuroTags
  • Blog
  • Anti-Counterfeiting Solution
  • Customer Loyalty Solution
  • Supply Chain Visibility
  • White Papers
  • Contact Us
Marketing Automation Software, NeuroTags Tech,

Top 10 mobile marketing tips that drive leads and sales

by NeuroTagsSeptember 4, 2019no comment
Top 10 Mobile Marketing Tips That Drive Leads and Sales

Mobile is not a means for just communication anymore. It is now a modernized way to conduct business, a key to attract customers, and a tool to double revenue. According to a study, there are 9 or more new users start using a smartphone every single second today. This statistics is sufficient for marketers to understand the importance of mobile marketing. 

Mobile marketing is a must for every online business as well as for offline brands for creating a sustainable brand identity. Mobile marketing essentially means targeting mobile users and converting leads to success through engaging marketing contents. 

Top 10 Mobile Marketing Tips for all Businesses

Here, we have compiled the top 10 mobile marketing strategies that will certainly help you drive leads and sales. Note that these tips are not written in any particular order. All are equally important and useful. 

1. Make Your Website Mobile Friendly

Almost 8 to 10% of digital traffic comes from smartphones, and the number is just growing. In 2017, the mobile e-commerce sales reached $2.3 trillion, a massive 23.2 percent hike from 2016. And by 2021, mobile e-commerce will make up to 2/3rd of e-commerce sales, i.e., 79%. So, if you want to level up your game, you must make your website mobile-friendly first. 

57% of users will NOT recommend a brand if its mobile site is not great

2. Market Your Brand to Mobile Users with Ads

Identify your core audience and create mobile ads around them. You have to make sure mobile users discover you. The best way to do so is, by adding up mobile SEO and providing convenience in the form of PWAs and more so that customers easily access your products and services from any place, time, and network connectivity.

3. Make your Website a Progressive Web Application

Progressive Web Application or PWA is the lacking bridge between mobile apps and mobile websites. One PWA can complete the work of both with more vigor and less money. PWAs provide the users with an app-like experience while delivering it through a website. The best example of a progressive web app is the Forbes magazine site. 

4. Build Your Brand App

If you are not building a PWA now, then you should definitely think of developing a mobile application to drive leads and sales. Mobile applications are a convenient and productive way to engage with customers locally and personally. For instance, an e-commerce business cannot deliver the best experience without a mobile app, whereas a beauty parlor can definitely make do without an app. 

5. Use Social Media

90% of mobile users are active at least in one of the social media platforms. So why not leverage its power to create a sustainable brand image.  Social media engagement is a prudent decision when you sell physical items such as clothes, jewel, DIY, accessories, or any business where one-to-one customer interaction is paramount.

6. Consider Multi-Channel marketing

Multi-channel mobile marketing means sending the same campaign through multiple mobile mediums with a tweak, such as WhatsApp, mobile apps, the social media network, push notification, blogs, SMS, mobile advertising and more. Today we are living a multi-channel lifestyle. Therefore, you must accommodate as many means as you can to engage and retain customers. 

push notification stats

7. Get Your Business on Google Map

Most mobile users search local. If you wish to deliver your services to the right customer, you must get your business on the local map using Google My Business. A listing in Google Business will allow mobile users to locate your business on SERP, which will considerably improve your overall search engine traffic and render good local as well as global sales. 

8. Employ Real-Time Tracking

Mobile marketing mainly thrives on real-time tracking so that you know what is happening when it is happening, and who is making it happen. Mobile Real-Time Tracking apps help you generate statistics from real-time data analytics. The information will help you target the right customer, improve your keywords, heighten conversion rates, improve personal engagement, and even change your marketing course.

9. Send Text Messages

How often do you check your mobile phone? If you say at least once in an hour, then don’t you think your customers do the same? And so, you must build engagement and increase conversion rates by employing SMS marketing strategies. Text ads have great benefits, such as trackable results, interactive communication, fast content distribution, and delivery of a personalized experience. 

10. Add Personal Touch

Add value and connect emotionally by personalizing your content marketing.

personalized-communication-with-customers

The best way to personalize mobile marketing is:

  • Identify specific customer needs and address them
  • Share your story 
  • Use various media, such as pics and video
  • Create your brand character (such as the chimp in MailChimp)
  • Call users by their names (Dear Ronald instead of Dear Customer)

Mobile marketing has been creating waves for a few years now. And, it will continue to do so in the next several years, thanks to the launch of new paradigms like PWA and omnichannel tools. Remember the three Cs, creative, content, and completeness when formulating your mobile marketing strategy. 

Please contact us to know how NeuroTags technology helps brands strengthen mobile marketing strategy. 

Consumer Marketingmobile marketingmobile marketing tipssales growth
Previous

What is SDK and why use them?

September 3, 2019
Next

What is product serialization and what are its benefits?

September 16, 2019

Leave a Reply Cancel reply

Related posts

Top 5 business cards
Featured, NeuroTags Tech,

Top 6 Digital Business Cards: Secure, Professional, and Enterprise-Grade

by NeuroTagsJune 19, 2023no comment
Gamification with QR code
NeuroTags Tech,

Onboard Tons of Customers with QR Gamification

by NeuroTagsMarch 29, 2023no comment
What Are Electronic Business Cards?
NeuroTags Tech,

What Are Electronic Business Cards? 

by NeuroTagsDecember 22, 2022no comment
warranty_management_business_advantage
NeuroTags Tech,

Benefits of a warranty management solution | The Complete Guide

by NeuroTagsDecember 10, 2022no comment

Recent Trends

  • Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?

    Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?

    August 30, 2021
  • Top 6 Digital Business Cards: Secure, Professional, and Enterprise-Grade

    Top 6 Digital Business Cards: Secure, Professional, and Enterprise-Grade

    June 19, 2023
  • Onboard Tons of Customers with QR Gamification

    Onboard Tons of Customers with QR Gamification

    March 29, 2023
  • What Are Electronic Business Cards? 

    What Are Electronic Business Cards? 

    December 22, 2022
  • Benefits of a warranty management solution | The Complete Guide

    Benefits of a warranty management solution | The Complete Guide

    December 10, 2022
  • Warranty management has direct bottom-line impacts. How are you managing them?

    Warranty management has direct bottom-line impacts. How are you managing them?

    November 25, 2021

Follow Us On

Industry Usecases

  • Electronics Accessories
  • Cosmetics
  • Spirits and Wines
  • Cannabis

Commonly Searched

Anti-counterfeiting (9) Anti-counterfeit solution (25) Anti-counterfeit techniques (3) Brand protection (17) consumer brands (3) consumer engagement (8) Consumer Marketing (3) counterfeit alcohol (3) Counterfeit cosmetics (2) counterfeiting (4) counterfeit makeup (2) counterfeit wine (3) customer behaviour (2) customer engagement (5) customer engagement solution (2) Customer retention (3) Customer Rewards (4) Damage control (2) digital innovation (2) Digital warranty (5) drug authentication system (2) Email Marketing Automation (2) eWarranty (2) fake alcohol (2) fake wine (3) geo-targeting (2) Loyalty Engine (4) Loyalty Programs (9) Loyalty Program Solution (3) marketing in offline market (2) NeuroTags (30) NeuroTags Anti-Counterfeiting Solution (4) NeuroTags eWarranty engine (4) pesticide (2) pharmaceutical (2) product digitization (3) product story (3) Referral Programs (2) sales growth (4) save farmers (2) supply chain digitalization (3) supply chain management (4) supply chain visibility (4) track & trace (3) track and trace (3)

Popular Posts

Product Digitization Explained
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Product Digitization Explained

by NeuroTagsAugust 28, 20191 comment
What Are Electronic Business Cards? 
NeuroTags Tech,

What Are Electronic Business Cards? 

by NeuroTagsDecember 22, 2022no comment
Indian Consumer Protection Bill 2019 Mandates Action against eCommerce Counterfeiting Frauds
Anti-counterfeiting Solution, NeuroTags Tech,

Indian Consumer Protection Bill 2019 Mandates Action against eCommerce Counterfeiting Frauds

by NeuroTagsAugust 12, 2019no comment
What is product serialization and what are its benefits?
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

What is product serialization and what are its benefits?

by NeuroTagsSeptember 16, 2019no comment
Counterfeiting – Huge loss to the economy and how it can be stopped
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Counterfeiting – Huge loss to the economy and how it can be stopped

by NeuroTagsJanuary 20, 2020no comment
Why do companies need supply chain digitalization?
Featured, NeuroTags Tech,

Why do companies need supply chain digitalization?

by NeuroTagsJanuary 21, 2020no comment
  • About Us
  • Contact Us
  • Terms
  • Privacy

© NeuroTags 2023