Counterfeiting is increasing rapidly, and major eCommerce players like Amazon and Alibaba are facing it and recognizing it. In the pursuit to solve the counterfeiting problem, Amazon launched its Anti-Counterfeiting solution “Amazon Transparency” in the US in 2017. They have now brought it in Canada, Germany, France, Italy, Spain, the United Kingdom, and India.
Amazon Transparency solution aims to fight the counterfeiting problem by providing unique codes to product brands for each of their product items.
NeuroTags works on a similar principle by providing two algorithmically linked unique serialized codes, which are monitored by AI system on the cloud. This unique combination eliminates counterfeiting and connects end users to brand, opening up an effective digital marketing channel.
We did a quick analysis and below are our findings of NeuroTags solutions compared to Amazon Transparency
NeuroTags Anti-Counterfeiting solution and Amazon Transparency comparative analysis
|Data ownership||Amazon owns the data||Brand owns the data and gets user contact information, their behavior, and geo-location|
|Direct access to Consumers for marketing||No||Yes, brands have direct access to their users for effective digital marketing|
|Business data analytics||Not available to brands||Available and customizable|
|App download||required||No app required; works with smartphone camera or any QR code scanning app|
|Available capabilities on Code||Authenticity check with the help of Amazon||Authenticity check, loyalty, paperless-warranty, track and trace, marketing automation and other customizable capabilities as required by the brand|
|Controlled Product Details Pages||Not available||Based on the location and other filters, you may have customized landing pages with information you may like to convey, no limitations.|
As per our understanding, the following are a few shortcomings for brands using Amazon Transparency.
Control is in Amazon’s hand
Amazon transparency solution is completely Amazon centric instead of the brand, which is employing Amazon Transparency service.
No user data is available for brands
Amazon does not provide users data to the brands. Since the codes are applied to all the product items irrespective of whether the product is being sold through Amazon or not. So if the brands can get the data about the scan patterns, then they can use this precious data to make critical business decisions.
User data is invaluable in this age of digital innovations, but brands don’t get to know who all are scanning the product codes to check authenticity.
Essential Data analytics missing for brands
Data analytics is helping brands in many ways, such as mitigating risks, anticipating business needs, improving business efficiency, serving buyers with more personalized offerings. To achieve the benefits of data analytics, brands need to grab all the opportunities to collect the buyers’ data and apply analytics on it. But with Amazon Transparency, brands are not getting their buyers’ data and the prospective buyers who showed interest in the product.
Can be implemented for specific countries
As of now, Amazon Transparency solution can be used only in Canada, Germany, France, Italy, Spain, the United Kingdom, and India. It can not be used in other countries. So if a brand is facing counterfeiting problem in a country which is not listed here, they can not use Amazon solution there.
Brands’ consumer data may help Amazon’s Private Labels
As Amazon collects the consumer data of all the brands that enroll for Transparency solution for their products, even from the offline, they would be equipped with better insights to launch similar competing product lines of their own.
About NeuroTags Anti-Counterfeiting Solution
NeuroTags Anti-Counterfeiting solution converts counterfeiting problem into a Consumer engagement opportunity. The solution is based on AI monitored patent-pending dual tag technology. It is very easy to use for end consumers and does not require them to install any app. Instead, it uses the native capabilities of a smartphone to scan, which increases the overall consumer adoption and engagement.
Distinctive features of NeuroTags Anti-Counterfeiting solution are:
- App-less and Easy for End Consumer
- Empowers Consumers to Report Fakes
- 24×7 AI Monitoring and Red-Flagging
- Brands collect the user contact information and data of all the scan patterns
- Brands get real-time reports and alerts of possible counterfeiting events
- NeuroTags dual tags enable brands to control Supply chain visibility and stock traceability
- Same tags help in increasing repeat sales through integrated Loyalty Program engine and marketing automation
Please contact us to know more about NeuroTags Anti-Counterfeiting Solution.