Consumer Brands marketing is an indispensable tool for promoting and highlighting brands holistically. Be it through conventional or AI-enabled methods of consumer branding, the ultimate goal for marketers lies in linking the personality, identity, and value of a brand optimally.
Resultantly, brands can communicate in better ways with the target consumers. In recent times, successful digital companies have developed a strong market for their product offerings by providing highly personalized (and relevant) content and product recommendations. The benefits of Artificial Intelligence Resultantly, helping brands, and consumers to communicate in better ways with the target audience. Intelligence in advertising, AI-based clustering, and accurate interpretation of consumer data systems are manifold. For instance, AI branding modules can continually adapt to the likes and dislikes of consumers to react with innovative recommendations, specifically those attributed to real-time users.
Read on to understand how consumer brand marketing will be dominated by AI monitored serialization and recommendations in the coming years.
Advancements in technology, such as AI-based serialization, have changed the nuances of consumer engagement marketing.
- Globally, a higher percentage of consumers are discovering what they need to buy online.
- Traditional advertising has given way to faceless online reviews and testimonials that are considered more trustworthy.
- Related paradigm shifts have altered the overall competitive landscape dramatically.
- New brands are now marketed and sold through innovative online and wireless entry points. Much of this growth can be traced to insurgent competitors, especially those redefining consumer expectations with AI-enabled services and engagements.
- Technology has transformed brand purposes and most tools of the trade with digital and programmatic spending sky-rocketing in the last five years. The future will be no different for consumer brands marketers and their clients alike.
These significant transformations are bound to involve far-reaching alterations to the growth models of consumer products companies. Along with dealing with new competitors and changed consumer behavior, they will require newfound capabilities for increasing their ROI (for example via smarter wholesale cost-cutting) to increase the potential of their brands.
Challenges Faced by Consumer Brands Marketers
The common challenges addressed by conventional and technology-backed brands are:
Brand Knowledge – A wide range of associations – brand name, evaluative reactions, characteristic advertisements, product category, etc. – are linked to a brand and can make or break it.
Brand Value – Any negative differential or adverse customer response can make any brand lose its value. The challenge lies in getting positive and helpful customer responses through AI-modelled consumer brands marketing strategies.
Brand Perception and Appeal – It’s not an easy task to protect, preserve, and enhance the perceptual entity of brands in the minds of consumers. Moreover, products should continuously adhere to the brand’s core idea to increase equity advantage and the brand’s appeal.
Brand Consistency – The response to changed market conditions has to be quick, evolutionary, and adaptive to ensure consistency in brand focus and positioning.
Counterfeiting of Products – With online businesses making a strong mark, the field is left open for counterfeiters to grab their share of the pie. Fake goods are surfacing to kill brand reputation and cut into brand revenues. AI monitored technology can render such clones invalid. For instance, anti-counterfeiting tags that can be scanned by smartphones are enabling the elimination of counterfeits from the market. In turn, they are also increasing the metrics of consumer engagement and adoption.
Need for AI Monitored Serialization and Consumer Brands Marketing Platforms
According to NeuroTags, experts in consumer brands marketing, there are several helpful means to combat the above-mentioned challenges. Unique AI monitored technology (that backs serialization) can assist in getting and engaging retail consumers for a lifetime.
Today, robust, scalable platforms and successful consumer products are consistently monitored through AI-backed cloud systems. They depend on AI monitored serialization tools to capture the entire supply chain journey. Providing real-time management dashboards for the sake of analysis, these smart resources are useful for increasing brand value and visibility.
The AI platforms conceived by brand marketers at NeuroTags help in acquiring, managing, and engaging consumers across retail channels effectively. Get in touch with the consumer branding services at NeuroTags to increase consumer interactions with your retail products. Access useful dashboards to understand and manage real-time consumer behaviour. Enhance campaign effectiveness and the overall performance of your product lines across all user segments with expert brand managers and marketers.
You will be surprised to see good results coming your way, soon!