Even in the pandemic’s grim scenario, it’s common to see companies incorporating process automation to streamline their operations. Marketing automation platforms in India are automating workflows and processes of large and small businesses alike. Well-designed CRM software is enhancing customer relationships. With marketing automation becoming a norm, collaboration and marketing tools are being merged and managed to provide better results.
For digital marketers, all this sounds like a dream. New marketing strategies and solutions are setting the pace for a more streamlined future for organizations worldwide. However attractive all this may sound, it’s important to demarcate expectations from reality.
Marketing Automation Platforms in India – The Expectations and Reality
According to digital marketers at NeuroTags, marketing automation solutions are expected to capture, influence, and scale up new engagements with retail consumers.
The marketing solutions on offer include:
- Retail Consumer Acquisition
Online promotions, advertisements, etc. are used to onboard consumers via retail channels and physical products.
- Digital Showcase
Images, videos, and digital stories of physical products are applied to educate customers.
- Custom Engagements
Push, SMS, ad-network channels, and emails are the tools for segmenting and connecting consumers.
- Data and Analytics
Simplified dashboards, powered by AI, are used for consolidating the online behavior of consumers and retail channels. Smart data analytics and marketing automation tools are used for this purpose.
- Loyalty Programs
Gaming, warranty, and loyalty engines are effective tools for increasing long-term brand loyalty.
- Brand Protection
The marketing automation platforms in India are useful for anti-counterfeiting authentication; they protect brands and increase consumer confidence.
The Reality Check
Marketing automation software and tools need proper strategies to work. They cannot perform on their own. For expectations to turn into reality:
- Existing retail channels are used for increasing positive consumer engagements
- All marketing channels have to be measured in real-time
- Proper consolidation of consumer behavior is a must
- Integrated data analytic and consumer segmentation become the subsets of marketing automation, etc.
As is evident, marketing automation software, when used properly and as per rules, generates more leads and conversions. Leading marketing automation platforms in India can improve upon the bottom-line figure but it takes time for the results to start coming in.
Expectations vs. Reality: How NeuroTags Helps
The process of integrating and managing automation software, practices, or tools is a continuous one. Once the solutions are implemented, a successful merger of legacy marketing tools into the new software has to take place for the best results.
According to the Executive Director of SYSKA LED Lights, “NeuroTags has helped us a big way in implementing anti-counterfeit and paperless warranty solution for our brand.” NeuroTags marketing strategies monitor customer behavior, include data analytics results, and design tailormade marketing campaigns for companies. They bridge the gap between expectations and reality to provide helpful returns.
Way Forward: Automation is the Key to New-age Marketing
Be it for brank protection, anti-counterfeiting solutions, or seamless supply chain collaborations, automation in marketing is the new mantra for success. It’s important to link up with marketing automation platforms in India to understand the outcome.
At NeuroTags, experienced digital marketers brainstorm with you to understand your needs and expectations. Once the strategy-making phase is over, they design the best solutions and tools to escalate your marketing efforts.
Reach out to NeuroTags’ capabilities and benefits to take your business to the next level, right away.