In the last few years, changes in marketing strategies have impacted brands and businesses in many ways. Alongside, changed consumer behavior has impacted their engagements with consumers. Competition is at an all-time high in all industry verticals. Businesses in the e-commerce, pharmaceuticals, food, auto parts, electrical and electronics, clothing, nursery products, luxury goods, and alcohol industries are investing in the best marketing automation software to survive and excel. They foresee using anti-counterfeiting software, email marketing strategies, AI-backed consumer services, and technologically creative software to woo customers in 2021.
And this is not all.
New product launches are taking place differently. Established companies are using crisper and more innovative marketing strategies to engage with their customers. They are now committed to get a competitive edge, retain their existing client base, and add to it.
In other words, businesses are looking for easy-to-deploy marketing automation software to make a big difference to their operations. Here’s how NeuroTags is equipping different industry players to set them apart from the rest.
7 High-impact Changes with Marketing Automation Software in 2021
NeuroTags has a robust marketing automation platform. It helps businesses in India engage and influence different target audiences. Companies can gain a higher ROI with the best marketing automation software and strategies. According to the experts at NeuroTags, in 2021, automation is the primary tool for connecting suppliers and customers to a brand’s index.
The following changes can make a big difference in the pricing and ROI for Indian businesses:
- Easy-to-use drag and drop tools are useful for decoding complex business logic. They are being used extensively by jewelers and luxury goods suppliers. Other businesses are also leveraging the benefits of innovation to reach their target audience and get ahead in the race.
- The electronic accessories market is expected to reach a figure of $59.5 Bn in 2026. Unfortunately, it is prone to duplication by fraudulent producers. The changes brought in by digital anti-counterfeit solutions have impacted the consumer electronic accessories market in a big way. Manufacturers are now investing in automated loyalty engines and paperless warranty management solutions to fight counterfeiters.