Are you a makeup or cosmetic lover waiting to get your hands on the latest brand launches and products? Beware! Even after spending a fortune, or dealing with ‘seemingly’ noted names in the FMCG industry, you can have a fake lipstick or eye shadow palette (probably made of arsenic, cobalt, chromium, copper, mercury, nickel, lead, or aluminum) on hand!
The reports shared by the Organization for Economic Co-operation and Development (OECD) states that fake skincare and cosmetic products are the 5th largest selling items in circulation today. The issue of counterfeit cosmetics has reached unprecedented heights with counterfeiters taking to online markets to sell fake products to unsuspecting consumers. This has created serious problems for brands and end-users.
The Problem of Counterfeit Cosmetics
Counterfeit skincare products, hair care solutions, makeup brands, and score of beauty products are being manufactured under unhygienic conditions – with low-quality and critically damaging ingredients (usually carcinogens or cancer-causing substances) – to impact users adversely.
Impact of Counterfeiting Cosmetics and Way Forward
Apart from causing severe skin and health concerns, such fake products are harming the credibility of brands and cutting into the profits of related businesses. Thankfully, anti-counterfeiting solutions are handling the woes of the global cosmetic industry by allowing sellers and buyers to differentiate between what’s real and what’s not.
Counterfeit Cosmetics – A Parallel Industry
There are very few industries that guarantee value escalation as beauty and personal care sectors. In the USA alone, this vertical is all set to notch a whopping sales figure of $90 billion by the end of 2020.
The growth rate of the beauty market has been phenomenal in the last decade, and the trend is expected to continue in the years to come.
Unfortunately, this success has brought about a flurry of counterfeit products in the same market space. With counterfeiters finding new and better ways of replicating products, there exists a strong and persistent need to make out the copies from the real ones.
Need for Anti-Counterfeiting & Traceability Solutions
Users require credible ways of gauging the authenticity of the products they’re interested in without falling prey to the unwanted side-effects. The same rings true for brands and manufacturers. Given this scenario, the proponents of benchmarked anti-counterfeiting technology are recommending smart solutions for the identification and control of fake cosmetics.
Benefits of Brand Protection Through Anti-Counterfeiting Solutions
Undoubtedly, the flurry of counterfeit cosmetics in the global marketplace has attained alarming heights, and the problem is on a mercurial rise. The answer to this problem lies in anti-counterfeiting measures attached to digital crypto codes. The benefits of using customer tracking solutions are many and include:
- Manufacturers and brands can gain back customer trust and increase their revenues after re-establishing their lost reputation (because of counterfeit products).
- Algorithmically coupled crypto tags, which boast of patent-pending technology and smart AI tools, can be attached to cosmetics and beauty products for accurate scanning by prospective buyers.
- Robust and foolproof customer tracking and anti-counterfeit solutions, such as the ones supplied by NeuroTags, are easy to conceptualize and deploy. They can be scanned through smartphones and wireless devices to ascertain the authenticity of products with a fair degree of certainty.
Why Choose Anti-counterfeiting Solution @NeuroTags?
NeuroTags Anti-Counterfeiting solutions are being adopted by organizations desirous of the highest levels of brand protection. In case secure and connected anti-counterfeiting products are misused by counterfeiters, the act can be caught by smartly-implemented AI-based anomaly detection algorithms. The replicated tags are invalidated, and on the scan of product code user gets access to a screen wherein the counterfeit act can be reported without any delay.
If you are a manufacturer or brand looking for the best means to fight counterfeiting, you may want to invest in NeuroTags secure tagging systems. Apply them to your existing packaging lines and cosmetic products so that counterfeiters cannot replicate them.
Start the process right away!
Please contact us to know more about NeuroTags Anti-Counterfeiting Solution for makeup brands.