Counterfeiters can impact your business’ performance and revenues drastically which is why the anti-counterfeit software is designed. Your brand value can be ‘hijacked’ by those desirous of attaining your online identity; they do so by developing an imitation of your website. Counterfeit goods can make even the most loyal customers shy away from your business. They take away a large chunk of your revenue to bring avoidable losses. Besides, it’s also possible for counterfeiters to drive away traffic from your site to fraudulent sites.
The harmful effects of counterfeiting can be avoided by protecting your brand with carefully developed anti-counterfeiting solutions. Read on to know why successful companies worldwide are fighting the menace of counterfeiting and fake products without losing any time.
Role of Brand Protection Solutions
Companies are taking all possible measures to assure that their products are safe, authentic and well-connected across the entire supply chain. In this scenario, digital identity technology has redefined the entire gamut of anti-counterfeiting solutions. Different form factors are being developed to defy counterfeiters. QR codes, memory tags, RFID, and unique identities are being applied to different products to keep them out of the reach of counterfeiters.
What Does Secured Identity Assure?
A well-conceived digital anti-counterfeiting solution using the anti-counterfeit software would pinpoint a product’s information related to the date of production, ingredients, expiry date, manufacturer, etc. accurately. Given this information, it becomes possible for all elements in the supply chain to track the product’s life cycle effectively.
Online Brand Protection Companies & Anti-counterfeiting Solutions
Companies offering brand protection ideas and solutions are increasing the traceability and anti-counterfeiting capabilities of organizations across the world. The products released by them to combat fake goods are also helping in better brand engagements through the anti-counterfeit software. By ensuring the authenticity of products, anti-counterfeiting products are generating valuable market insights and direct customer engagements.
Benefits of QR Codes
A QR code is versatile and can be applied to just about anything. Helpful for businesses and customers alike, QR codes can bridge various forms of marketing streams effectively.
- Businesses can save on advertising costs by adding a QR code to their URL or website.
- The QR code can be scanned by an interested customer to collate any information for the sake of further referencing.
Nowadays, it’s very common to find mobile commerce and e-commerce portals using QR codes. These codes act as links and also expose customers to different types of advertising related to the business in the reckoning. This, in turn, increases the generation of potential revenue and maximizes brand exposure.
Why do Supply Chains Invest in RFID Asset Tracking?
RFID (Radio Frequency Identification) technology increases the visibility of business assets and inventory for more seamless running of businesses.
- RFID anti-counterfeiting and traceability solutions have made asset tracking an easy and convenient process.
- RFID tags are capable of being read by users from anywhere in the facility. Resultantly, the amount and location of every single item can be traced and tracked accurately.
- The same applies to the whereabouts or status of the shipments that have already moved from the facility.
- RFID technology saves on the time of employees by reducing labor-intensive processes such as scanning of individual barcodes, counting inventory amounts, or looking for misplaced tools/equipment.
Supply chain facilities can leverage the benefits of RFID asset tracking to get easy and quick access to inventory information/location to mitigate any errors or foul play. Along with combating counterfeiting and theft, RFID tags prevent maldistribution and facilitate recalls to impact the ROI positively.
NeuroTags Anti-counterfeiting Solutions
NeuroTags provides reliable and accurate anti-counterfeit solutions to empower brands to fight the problems of fake products. Along with eliminating counterfeiting in offline markets, we provide technology-enabled gateways to escalate consumer engagements via loyalty engines. Enjoy higher customer confidence and brand loyalty by assuring buyers of the authenticity of your brands.