Anti-counterfeit packaging solutions such as holograms, 2-D barcodes, forensic techniques, radio frequency identification (RIF),
visible or overt features, hidden or covert markers, and serialisation as well as track and trace solutions are protecting
consumers from counterfeit products.
Blending the Physical and Digital
The anti-counterfeiting industry has many futuristic products to fight against fakes. The most popular of the lot being:
Holograms – Ranking high on the list of conventional anti-counterfeiting solutions, holographic technology is independent of databases or
anything else. Users find this solution for visual protection easy to use and identify. However, cheap holograms that can be easily
imitated are flooding the marketplace. Therefore, this physical anti-counterfeit packaging technique is ineffective in current times;
most often, it ends up perpetuate the counterfeiting.
Luminescent topcoats – This analogue solution is also known for its ease of use. Not visible in broad daylight to the naked eye, it reveals patterns
and colours when seen under UC light. This customizable and covert solution is difficult to imitate by counterfeiters. It helps secure electronics,
luxury and pharmaceutical products across the entire value chain.
On the other side of the anti-counterfeit packaging spectrum lie digital Unique QR Code, smart labels, track and trace, NFC, RFID, block chain, serialization technology and other solutions.
It is essential to use the best combination of digital and physical solutions, like seals and labels, to learn how to combat anti-counterfeiting.
With the threat of fake products evolving, these digital anti-counterfeiting packaging solutions have several advantages to their name.