A large majority of companies’ state that their number one priority is finding ways to increase revenue. In order to achieve this, they need to increase their sales. Most companies equate increased sales to increasing the number of consumers to their credit. In their desire
In the current scenario, organizations are facing continuous onslaughts of grey market trading and counterfeiting. Along with the online propagation of fake products via e-commerce platforms, brand owners are grappling with the challenges of increasing customer loyalty and brand engagements. The answer to most of