Clos LaChance, a leading US winery, is using QR gamification to onboard tons of customers and boost loyalty. The brand has put QR code tags on its wine bottles to onboard customers and engage them using gamified loyalty programs.
SW Spirits, another prominent liquor brand, has registered many users and increased customer retention using the same method.
Do you also want to break the retail barrier and directly onboard customers? QR gamification is the perfect solution for you.
Here’s all you need to know about QR gamification and how it can benefit your liquor brand.
What is QR gamification, and how does it work?
QR gamification involves a QR code tag on the liquor bottle that points customers to a loyalty page. You can set up gamification strategies like scratch cards and spin-to-win to allow users to earn reward points.
Customers can grow their reward points by making multiple purchases. Once they accumulate enough points, they can redeem the points for rewards.
In exchange, you can ask for the users’ information, like name, email address, phone number, etc.
This way, you can collect valuable consumer data and build meaningful relationships with your customers.
Here’s a step-by-step process of QR gamification.
- You create a QR code tag and print it on the liquor bottle.
- Customers scan the QR code to reach the loyalty page.
- They scratch the card and sign up to see the rewards. Signing up is a one-time process.
- After signing up, they receive the points from the scratch card.
Note: If a user buys multiple bottles, they can receive the points for each scratch card and accumulate it in their account.
- Once the user collects enough points, they can redeem them for rewards.
Implement QR gamification with NeuroTags
NeuroTags is a retail packaging platform that helps you onboard consumers from the offline world. Use our tags to bring customers to online channels and engage them with cutting-edge marketing, CRM, and loyalty program management tools.
Liquor brands can leverage NeuroTags for:
- Gamification and loyalty
- Product authentication
- Sharing product stories and images
- Collecting reviews
- Sharing coupon codes and discounts
Moreover, implementing a QR gamification system with NeuroTags is seamless. Our expert team sets everything up for you as per your requirements. You just need to sit back, relax, and see your customers growing.
You can book a free demo of NeuroTags QR gamification by clicking here.
Benefits of QR gamification for liquor brands
Products from over 16,000 wineries and distilleries reside in thousands of liquor stores across the US. And these numbers are increasing rapidly.
How can alcohol brands stand out of the crowd, break the retail barrier, and connect directly with consumers?
Here’s where QR gamification comes into the picture.
Let’s look at the importance of QR gamification for liquor brands.
Onboard customers from retail channels
In the traditional retail model, a liquor shop is an intermediary between your product and the consumer. Hence, there’s no direct relationship between you and the consumer.
QR gamification bridges that gap and helps you build direct customer relationships. You can use QR code tags on bottles to bring customers to your loyalty page and engage them with gamification and loyalty rewards.
Offer engaging customer experiences
Engagement is the key to loyalty, and QR gamification is an effective customer engagement strategy. You can allow consumers to connect with your brand with a single scan and engage in gamification experiences.
Build loyalty with personalized loyalty programs
Loyalty programs play a vital role in building customer loyalty. In fact, 87% of consumers want brands to have omnichannel loyalty programs.
QR gamification makes loyalty programs more accessible and exciting. Consumers can scan the QR code to sign up for the loyalty program and earn reward points.
Retain more consumers
Retaining consumers is 5x cheaper than acquiring customers. Moreover, repeat customers are easy to convert and more profitable, making customer retention a priority for liquor brands.
Gamification-enabled loyalty programs can significantly increase customer retention. Customers can earn rewards and use them to buy more of your products, resulting in repeat sales and higher loyalty.
Increase sales and revenue
QR gamification can positively impact your bottom line by helping you generate more sales and revenue. It drives repeat purchases, leading to more sales and higher revenue.
Final thoughts
Liquor brands looking to onboard customers and increase loyalty can benefit significantly from QR gamification. You can put QR code tags on bottles to bring consumers to your loyalty program and increase loyalty and repeat purchases.
Furthermore, you can collect valuable consumer data to know your customers better and run targeted marketing campaigns.
Overall, QR gamification is a proven, highly effective strategy for liquor brands to onboard customers and increase loyalty and retention.
If you want to implement a QR gamification system, head to our dedicated solution for wine and spirit brands.
